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Why Do W e Believe?. Selective Perception ( 선택적 지각 ) : the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints
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Why Do We Believe? • Selective Perception(선택적 지각): the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints • Barnum Effect (바넘효과): a type of subjective validation in which a person finds personal meaning in statements that could apply to many people • Pygmalion Effect (피그말리온 효과): the phenomenon in which people try to transform themselves in an effort to fulfill expectations towards them • Confirmation Bias (확증편향): a tendency of people to favor information that confirms their beliefs or hypotheses.
Question • A형은 정말 소심(timid)한가? • AB형 천재 (genius)? 바보 (fool)? • B형 남자와 연애? • O형의 오지랖