1 / 35

Online Brand Reputation

Online Brand Reputation. Online Brand Management is about protection. It's about knowing everything, positive and negative that is impacting your brand online. Maintain the integrity of a carefully nurtured brand. 45 Million Views. The Impact…. Within four days of the song going online,

samantha-branch
Download Presentation

Online Brand Reputation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Online Brand Reputation • Online Brand Management is about protection. It's about knowing everything, positive and negative that is impacting your brand online • Maintain the integrity of a carefully nurtured brand

  2. 45 Million Views

  3. The Impact… Within four days of the song going online, a flood of bad PR caused United Airlines‘ stock price to plunge by 10%, -costing shareholders $180 million- Which would have bought Carroll more than 51,000 replacement guitars

  4. Dominos responded immediately saving the company’s reputation and, potentially millions in lost business.

  5. Blog Monitoring • BackType Blog Comments Monitoring • BlogPulse • Google Blog Search • Technorati

  6. Twitter Monitoring • Monitter • TweetBeep • Tweet Later • Twitter Search

  7. Other Monitoring • Google Alerts • BoardTracker • http://socialmention.com/

  8. Paid Tools • http://www.trackur.com • Radian6

  9. Brand Reputation

  10. top 10listings of search can be seen as your Online Resume

  11. How To Dominate Search Engines • LinkedIn Page • Naymz Page • MySpace Page • Bebo Page • Orkut Page • Google Plus Page • Facebook Page • Facebook Group • Twitter Channel • YouTube Channel + MetaCafe,Google Video, DailyMotion, Revver • Squidoo Pages • HubPages

  12. How To Dominate Search Engines • Wikipedia Entry • About.com • AboutUs.org • Submit Press Releases • Pr.com, PRNewswire.com etc • Create blog(s) • Wordpress.com , Blogger.com

  13. How To Dominate Search Engines • Create microsites using your keyword phrase(s) • www.YourDomainReviews.com • www.YourDomainScam.com • www.YourDomainCorp.com • www.Your-Domain-Reviews.com

  14. What if you have negative reviews on sites like ….

  15. How To Get Positive Reviews Step #1 • Determine which sites are important sites for your customers to write reviews on ….

  16. Attractions Industry • Google reviews • tripadvisor.com/.uk/.au • Insiderpages.com • travelpost.com • Virtualtourist.com

  17. How To Get Positive Reviews Step #2 • Ask for It: As simple as this sounds - it works. People will give you reviews if you ask. So ask on your website, business cards, brochures, invoices, email signature etc.

  18. How To Get Positive Reviews Step #3 • Give a little get a little: Offer an incentive for your customers to post a positive review (example: Tell us how we did and receive 10% off your next visit)

  19. How To Get Positive Reviews Step #4 • Make It Easy: Posting a review should be straight forward and not time consuming - so ensure if you are collecting reviews you are only asking questions that would help bring value to your organization

  20. How To Get Positive Reviews Step #5 • Email Follow-Up: You can make it part of your auto-responder or email footer - this is great especially after a user has received their product/service.

  21. How To Get Positive Reviews Step #6 • Be Creative: There are always ways you can get people to participate - so perhaps it is a contest, a weekly draw, but let your creative juices flow and have fun with it!

  22. Key Takeaways… • If you have negative listing on page one of Google – you need to dominate by using social sites and microsites • If you have negative reviews on sites like Yelp, Insiderpages etc – you need to get customers to post positive reviews to outweigh the negative

  23. If you would like information about loyalty and incentive programs optimized with social media Please email: djacke@wsitourism.com This is a no obligationoffer

More Related