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Sher Singh Ki Shaadi

Sher Singh Ki Shaadi. - In search of his better half. About Sher Singh …. MBA from SIMS (Mktg & Operations) with 95 % marks and 100 % attendance. Engineering from Harvard – topper year 2001

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Sher Singh Ki Shaadi

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  1. Sher Singh Ki Shaadi - In search of his better half

  2. About Sher Singh …. • MBA from SIMS (Mktg & Operations) with 95 % marks and 100 % attendance. • Engineering from Harvard – topper year 2001 • Presently working with Mercedes Benz as the Manager (Marketing), South East Asia region, and drawing seven figure salary.

  3. More ….. • Handsome • Dashing • Smart • Good looking

  4. More ….. Strong and well built Teetotaler

  5. Market Summary The girls having the following qualities and characteristics are of Sher Singh’s interest : Age group : 18 – 23 Caste and religion : No Bar Education : Professional (preferred) Family Background : Good values and culture (preferably familiar with Punjabi) Physical Attributes : Height 5’2” – 5’7”, Fair, Slim, Beautiful

  6. Target Market India Pakistan Afghanistan Africa America and other countries having presence of Sardars

  7. Positioning Sher Singh will be positioned as a very good option for the upper class society. A brilliant option for the upper middle class Society.

  8. Competition Direct competition : With Karthik Baba, Delphi, Arjun Singh, Jagjit Singh, Tom Cruise and Hrithik Roshan Indirect competition : With everyone willing to marry, especially boys of 1A and 1B.

  9. Communication Strategy The newspaper Ad : YOUR PERFECT MATCH ! “Alliance invited for a handsome, 25 years old, 5’9” well placed (earning in seven figures) cut –surd Indian boy from intelligent, qualified, slim, beautiful girl of age between 18 – 23, Caste, religion and nationality - no bar. Please reply with photo and horoscope to P.O. Box 12 ”

  10. PR Strategy - All the leading marriage bureaus of the targeted countries. - All the mullahs, Pundits and padris of the big cities in these countries.

  11. Ad Strategy and Media Plan Newspapers : ToI, Indian Express and The Don, New York Times Television : Doordarshan, Zee TV, STAR TV, PTV, BBC and Al Jazeera Internet : yahoo.com, rediff.com, shaadi.com, laganmandap.com, vivah.com and sheruzshaadi.com

  12. Advertising Strategy Ads in all newspapers once a week. On TV after popular family programmes, News and KBC, three times a week. On the Internet, sheruzshaadi.com will be hosted, and links / banners will be provided on other popular sites.

  13. Media Budget Newspaper : Rs 10.00 Lacs Television : Rs 60.00 Lacs Internet : Rs 5.00 Lacs

  14. Responses … • A committee will be set up which will review all the responses and choose the best possible option out of all. • The final decision will be taken by Mr. Sher Singh, who has decided to tie the knot within a year !

  15. And they lived happily ever after ….

  16. Team …. Idea & Creative Director : Mr Ravi Saxena Script & Technical Director : Mr Raghavendra Rao Production & Inspiration : Mr Ravdip H Singh Logistics & Critic : Mr Karthik Moorthy

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