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Proprietary and Confidential: Not for Distribution to any Individual other than Recipient. icrowdinvestments www.icrowdinvestments.com April 2013 Investor Proposal. Crowdfunding: The Future of Equity Finance. Introduction.
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Proprietary and Confidential: Not for Distribution to any Individual other than Recipient icrowdinvestments www.icrowdinvestments.com April 2013 Investor Proposal Crowdfunding: The Future of Equity Finance
Introduction “Crowdfunding is a game-changing financial innovation that will pave the way of the next generation of equity and debt funding for emerging companies worldwide” • Crowdfunding is a business designed to capitalize on this new phenomena by creating an online marketplace where entrepreneurs and investors meet • These new platforms have given investors the ability to invest in unique and potentially lucrative business opportunities and has given entrepreneurs a new venue through which to raise capital • ICrowdInvestments aims to take crowd funding to the next level with new crowd funding concepts, social funding concepts, social shopping and buying concepts and at the same time creating a crowd brand which the social crowd will themselves build, sell and buy. • The brand is unlimited from electrical goods, food goods, bars and restaurants, clothing, music, reality TV, the options are unlimited. Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Introduction to Crowdfunding • The ability to raise money through relatively small contributions from a large number of people with the aim of building a international “crowd “ brand portfolio Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Crowdfunding Industry • The crowdfunding industry is fragmented and highly opportunistic • Crowdfunding hit new milestones in 2012 and is expected to hit $6 billion in asset raised internationally in 2013 • “Estimates for annual crowdfunding transactions go as high as $500 billion annually compared to 2011’s $1.5 billion (anticipated to be $3 billion in 2012). If crowdfunding even begins to approach that scale, it will completely change the landscape for start-up financing.” - Devon Thorpe, Oct 15, 2012 - Forbes Magazine • New legislation in the European Union embracing crowd funding and in the United States the Entrepreneur Access to Capital Act and JOBS Act will create unprecedented growth to this new approach of equity capital sourcing • The United States raises more capital in the private and public equity markets than the rest of the world combined indicating the untapped growth potential for the equity crowd funding industry Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Mission Statement The mission of iCrowdInvestments is to establish a qualified team through acquisition or joint venture that will create and expand a successful platform and establish a dominant position within the emerging crowdfunding space in but with unique crowd funding, business and brand building concept ,becoming part of the largest equity and debt financing market in the world, as well as building brands internationally. Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Introduction Searching for the next great company? iCrowdInvestments Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Solving the Challenge • Conventional funding is extremely difficult to access for most start-ups and small businesses • Funding channels are limited to larger transactions and burdened with registration restrictions, high cost and long delays • Debt finance and traditional banking sources are not accessible to most innovative early stage/start-up companies • Capital access for smaller companies is limited • Difficult for general public to access investments in private companies • Brand building is extremely difficult, but with a crowd investing, selling and buying, iCrowdInvestments, with their portfolio of sites and investment ideas will break mould of the traditional brand building difficulties . • ICrowdInvestments will build its brands using the social trend of financing, buying and shopping. Investing in the brand automatically means that you will want to support that brand and share in the profits of the brand. • ICrowdInvestments will become the first and the worlds leading social brand Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Opportunity The estimated equity Crowdfunding market size is in the billions $30 trillion in total U.S. Savings • “Just a 1% Shift to startups & SMBs = $300 Billion” – Fred Wilson • Friends and family investing will shift to Crowdfundings • Gartner estimated market size in 2013 $60 billion in friends and family $6.2 billion Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Opportunity • For the first time, entrepreneurs will be empowered to post their business plans on the Crowdfunding platform and leverage social media to invite friends, family, customers and everyone else to invest in their companies • Existing customers will want to become investors in their favorite small businesses, and new investors will want to support their investments by becoming customer Spreading the message: Traditional Communication Channel Crowd funding Through an Interconnected Network You You Family Family Friends Crowd funding Platform Co-workers Friends Investors Co-workers Customers Celebrities Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
What People Are Saying Empowering the Masses Social Innovative Game Changer Disruptive Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Crowdfunding Process • iCrowdInvestments Global (“ICG”) will provide emerging growth companies and brands the ability to submit their ideas for review and potential funding on the ICG web portal (and other joint venture, linked portals) • Business plans will be reviewed by a due diligence and compliance team and submitted to the Advisory Board for approval • In addition to executive management, the Advisory Board will be comprised of industry experts who specialize in various fields related to targeted funding opportunities • Once business plans are approved, the transaction team will negotiate fees and equity stakes in return for services Emerging Businesses, Startups & Projects Submission on iCA Crowdfunding Portal Idea Funded from Investor Crowd For illustrative purposes online. May not apply to all deals. Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
FINRA Member Access • FINRA, FSA and other country regulatory body member access is a potential revenue strategy • ICG will provide an opportunity to other FINRA, SEC members to participate in the iCG’s portal • FINRA, FSA and other members will be subject to an initial licensing and monthly membership fee to access the web portal(there are approximately 5000 FINRA members in the U.S.) • FINRA , FSA and other members can become sponsors for each ICG deal posted or independently submit business proposals of their own for funding Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Affiliate Partnership Program • Dedicated partner portal makes it easier than ever for organizations, networks, communities or groups to partner with ICG • Partners will have the ability to • have your own dedicated co-branded website • list businesses you know on your own site • earn additional revenue with our revenue share agreement • build you own online crowd funding brand community • Affiliation Program • Become an affiliate by referring entrepreneurs who are seeking business financing • Our platform with vet the business, liaise with the entrepreneur and manage the pitch • Fees will be split with the affiliate once investment target has been reached Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Organization Structure Crowd2IPO iCrowdInvestments Crowdfunding LLC Outside Investors TBD%Ownership 100%Ownership Other Sites and Developers iCrowdInvestments(FINRA Registered Broker-Dealer) TBD%Ownership Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Sales Strategy • Focus on development of core business • Partnerships, via Partner Portal • Future partnerships will be developed to help in the sales, mergers and/or IPO’s of the crowdfunded companies • Areas of focus • Agricultural production and value addition • Restaurants, bars and clubs Industry • Media and Entertainment • Technology • Real Estate • Retail and Consumer Goods • Premium investor accounts • FINRA, FSA and other regulatory bodies member expansion • Partnership discussions in US, UK, HK, Dubai with other regulatory members • Vertical crowdfunding sites • Reward based • Secured lending Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Introduction • iCrowd Investments Group (“ICG”) is an investment management and financial services group of companies founded in 2012 • ICG and its affiliates currently has several hundred millions of assets under management and advisement • ICIG focuses on a unique “private equity approach or reward approach” to investing in financial service and investment companies • ICG has an experienced team of professionals that provides its affiliates with value-added turn-key services including capital raising, marketing and distribution, product development, operational, accounting and technology support Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Marketing Strategy Marketing Tactics Direct: • PR / PA • Spokesperson • Sponsorship • Sales Promotion • Events • Advertising • Social Media Indirect: • Partnerships • Referrals • Entrepreneurs Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Press Crowdfunding Set to Explode with Passage of Entrepreneur Access to Capital Act Crowdfunding Set to Transform How Startups Raise Money Crowdfunding Will Make 2013 The Year Of The Gold Rush The Crowdfunding Crowd is Anxious Crowdfunding Is About to Get More Crowded Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Rules and Regulations • The JOBS ACT passed in May of 2012 • Crowdfunding rules are expected to be finalized by US regulators and enacted in Q3 2013 • We expect to begin with social funding ,individual investors and progress to accredited investors, project funding, and secured lending, before the rules applicable to non-accredited investors are passed Proprietary and Confidential: Not for Distribution to any Individual other than Recipient
Disclaimer The information contained herein (“Presentation”) is confidential and proprietary, and may not be disclosed to any other person without the prior written consent of iCrowd Investments Corporation such information may not be used for any purpose other than the evaluation of information by potential investors. This Presentation (including the accompanying materials) does not purport to be comprehensive or to contain all the information that a prospective investor in the transaction may need. No representation, warranty or undertaking, express or implied, will be made or given and no responsibility or liability is or will be accepted by iCrowd Investments Corporation or any of its respective affiliates in relation to the accuracy or completeness of this Presentation or any information on which this Presentation is based or any other written or oral information or representation supplied or made available in connection with the transaction. Any responsibility or liability for any such information is expressly disclaimed. The only representations and warranties to have any legal effect will be those which may be made in an agreement (if and when any is executed) and they will be subject to such limitations and restrictions as may be set forth therein. Any summaries of law, contracts or documents contained in this Presentation should not be relied upon as a basis for investing in any transaction including, without limitation, the transaction. Each recipient of this Presentation should refer to the full documentation for its full effect. Representatives of iCrowd Investments Corporation and relevant iCrowd Investments Corporation affiliates will be available to answer any questions concerning the transaction and on request will, subject to receiving appropriate confidentiality undertakings, make available such other information as a recipient may reasonably request. No responsibility is taken by iCrowd Investments Corporation or any of their affiliates for the failure of any recipient to examine underlying documents in their entirety. In making an investment decision, investors must rely on their own examination of the transaction and the terms of the transaction, including the merits and risks involved. The contents of this Presentation and the accompanying information should not be construed as legal, business or tax advice. Each prospective investor should consult its own legal, business and tax advisers as to legal, business or tax advice. This Presentation does not constitute an offer to sell or a solicitation of an offer to buy in any jurisdiction where it is unlawful to make such offer or solicitation. The transaction has not been and will not be registered under the U.S. Securities Act of 1933, as amended, and iCrowd Investments Corporation has not been and will not be registered under the U.S. Investment Company Act of 1940, as amended. Investors should be aware that they may be required to bear the financial risks of an investment in the transaction for an indefinite period of time. The transaction has not been recommended by any securities commission or regulatory authority. Furthermore, none of the foregoing authorities have reviewed or passed on the accuracy of this Presentation. Any representation to the contrary is a criminal offense in the United States. There is no undertaking to register the transaction under U.S. federal or state securities laws, and the transaction may not be resold unless it is subsequently registered or an exemption from registration is available, or it is resold in a transaction not subject to the registration requirements of the U.S. Securities Act. This Presentation and the associated discussion contain statements, particularly those regarding performance, capital employed, capital expenditure, cash flows, costs, savings, debt, demand, disposals, dividends, earnings, efficiency, gearing, growth, margins, performance, prices, production, productivity, profits, reserves, returns, sales, strategy, synergies, tax rates, trends, value, volumes, and the effects of any merger activity, which are or may be forward looking statements that involve risk and uncertainty that could cause actual results to differ materially from those expressed or implied in such statements. There are a number of factors that could cause actual results to differ materially from those expressed or implied by such forward looking statements, including future levels of industry product supply, demand and pricing; currency exchange rates; political stability and economic growth in relevant areas of the world; development and use of technology and successful partnering; the actions of competitors; natural disasters; and other changes to business conditions. This Presentation contains certain financial projections and other information that are based on assumptions that are subject to significant uncertainties and contingencies. The asset management industry is very volatile and investors should be able to bear the risk that they may lose all or substantially all of their investment. Because of the subjective judgments and inherent uncertainties of projections and because events frequently do not occur as expected, there can be no assurance that the financial projections contained herein will be realized and actual results may be materially different from projected results. The descriptions contained in this Presentation of the assumptions on which the projections are based do not purport to be complete. Each recipient of this Presentation will be deemed to have represented and agreed that it has read and understood the description of the assumptions and uncertainties underlying the projections that are set out in this Presentation and to have acknowledged that iCrowd Investments Corporation and its affiliates are under no obligation to update such information and do not intend to do so. No representation or warranty is made regarding any of the projections contained in this Presentation. Past performance is not indicative of future results. Proprietary and Confidential: Not for Distribution to any Individual other than Recipient