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Amway artistry

Amway artistry. By group six — Catherine, Tina, Coco, Sonny, Cathy, Eco. Brief introduction. Artistry is a brand of skin care and color cosmetics, ranking at the head of the top five in sales in this category. Target marketing. Female between 25 and 44 leads a busy lifestyle

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Amway artistry

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  1. Amway artistry By group six—Catherine, Tina, Coco, Sonny, Cathy, Eco

  2. Brief introduction • Artistry is a brand of skin care and color cosmetics,ranking at the head of the top five in sales in this category.

  3. Target marketing • Female between 25 and 44 • leads a busy lifestyle • appreciates quality cosmetics • rates skin care as highly important • 'transforms' herself when wearing cosmetics • values a natural appearance • desires a variety of shades so she can create any look she wishes. • Artistry user was consistent across all geographic regions

  4. Marketing mix Product • Research: employ experts; can retain control over quality and follow hygiene guidelines • Packing: invest more than $2.5 million ; with different languages and product information • Products categories：skin care products and make-up products

  5. Price • Prestige pricing • --higher than other brands’ • --give an impression of high quality

  6. Place • Distribute in 108 countries and territories worldwide, including Korea, Japan, Italy, China, Canada, Finland, South Africa, Germany, Norway and etc. • Direct selling by independent business owner (IBO)—distributors • Sold online

  7. Promotion • Endorsement • Advertisement promotion • Provide privilege—pay less or get a present • Do charities (since 1959)--creat good image and credit

  8. That’s all, thanks

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