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Warm-up Activity

Warm-up Activity. Take a minute to think about the definitions on your handout. Which area of marketing are you most familiar with? Most comfortable with? Which one do you want to know more about? Which area is most relevant to your professional interests in information studies?.

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Warm-up Activity

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  1. Warm-up Activity Take a minute to think about the definitions on your handout. Which area of marketing are you most familiar with? Most comfortable with? Which one do you want to know more about? Which area is most relevant to your professional interests in information studies?

  2. Making Our Voices Heard: Communicating Effectively Through Marketing and Advocacy Lauren Goodley Gemma Waterston Alyssa Naley Maggie DeBaldo

  3. Overview Activity Communication Theory Stakeholders Fundraising Advocacy

  4. Communication Theory

  5. Feedback Iterative testing Participatory management

  6. Interpersonal Communication Communication and technology apprehension Anonymous communication

  7. Tips and Hints Center for American History fundraiser Society American Archivists—Archives Week

  8. Stakeholders

  9. Stakeholder Expectations Interpret and weigh appropriateness Find a compromise Use consistent PR messages

  10. Communicate with Stakeholders

  11. Fundraising

  12. Fundraising Approaches • Donors • Projects • Fundraising workshops • Internet fundraising • Products • Brochures, bake sales, etc. • Grant writing

  13. Advocacy

  14. Corporate Social Responsibility Accountability Ethics Advocacy Self-Efficacy Toolkits

  15. Questions?

  16. Resources American Library Association (2006). ALA fact sheet 24. Retrieved September 26, 2007 from http://www.ala.org/ala/alalibrary/libraryfactsheet/alalibraryfactsheet24.cfm Allen, D.G. (2006). Do organizational socialization tactics influence newcomer embeddedness and turnover? Journal of Management, 32(2): 237-256. Association of College and Research Libraries (2006). Advocacy Toolkit – The Power of Personal Persuasion. Marketing @ your library. Retrieved September 28, 2007 from http://www.ala.org/ala/acrl/acrlissues/marketingyourlib/advocacy_toolkit.pdf Balser, D., & McClusky, J. (2005). Managing stakeholder relationships and nonprofit organization effectiveness. Nonprofit Management & Leadership, 15(3): 295-315. Cohen, D., De la Vega, R., & Watson, G. (Eds.). (2001). Advocacy: Its many faces and a common understanding. Advocacy for Social Justice: A Global Action and Reflection Guide (pp. 7-10). Bloomfield: Kumarian Press. Retrieved September 28, 2007, from http://www.kpbooks.com/pdf/advocacy.pdf Consumer and Public Affairs Bureau. (January 13, 2006). Children’s Internet Protection Act. Retrieved October 1, 2007, from http://www.fcc.gov/cgb/consumerfacts/cipa.html Corson-Finnerty, A. (1998). Library fundraising on the web. Retrieved September 26, 2007 from http://dolphin.upenn.edu/~corsonf/alabook.html

  17. Resources, con’t Du, S., Bhattacharya, C.B., & Sen, S. (Sept 2007). Reaping relational rewards from corporate social responsibility: The role of competitive positioning. International Journal of Research in Marketing, 24(3). Retrieved September 17, 2007, from ScienceDirect database. Forst, Connie (2006). Advocacy, Marketing, and Communications. Feliciter, 52(3): 94-5. HEB Tournament of Champions Charitable Trust. (2006). Retrieved October 1, 2007, from Foundation Directory. Kemoni, H.N. (2004). Melvin Defleur’s information communication model: its application to archives administration. African Journal of Library, Archives, and Information Service, 14(2): 167-175. Malmros, Stephanie. (September 15, 2007). Personal communication. Manzari, L. & Trinidad-Christensen, J. (2006). User-centered design of a Web site for library and information science. Information Technology and Libraries, 25(3): 13-9. Oosthuizen, G.F. (1999). Participative management in academic library services. Library Management, 20(4): 213-219. Ospina, S., Diaz, W., & O’Sullivan, J.F. (2002). Negotiating accountability: managerial lessons from identity-based nonprofit organizations. Nonprofit and Voluntary Sector Quarterly, 31, pp. 5-31.

  18. Resources, con’t • Pettinger, R. (2007). Introduction to management (4th ed.). Basingstoke, Hampshire: Palgrave Macmillan. • Ren, W. h. (September 2000). Library instruction and college student self-efficacy in electronic information searching [survey of 85 undergraduate students taking English composition at the Newark campus of Rutgers University]. The Journal of Academic Librarianship, 26(5). Retrieved September 29, 2007, from ERIC (Education Resources Information Center) database. • Scott, C.R. (2005). Relating computer, communication, and computer-mediated communication apprehensions to new communication technology use in the workplace. Communication Research, 32(6): 683-725. • Scott, C.R. & Rains, S.A. (2005). Anonymous communications in organization. Management Communication Quarterly, 19(2): 157-197. • Society of American Archivists. (2007). Celebrating the American Record. American Archives Month Public Relations Kit. Retrieved October 2, 2007, from the World Wide Web: http://www.archivists.org/news/AMKit_2007.pdf • Swan, J. (2000). Fund-raising for the small library. Retrieved September 26, 2007 from http://www.ckls.org/~jswan/fundraisingwilson.html • Unerman, J., & O’Dwyer, B. (2007). Theorising accountability for NGO advocacy. Accounting, Auditing & Accountability Journal, 19(3). Retrieved September 30, 2007, from Emerald Group Publishing Limited database. • Wal-mart Stores, Inc. (2006). 2005 Charitable Giving. Retrieved October 1, 2007, from http://www.walmartstores.com/Files/2005_Charitable_Giving.pdf

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