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You never stop marketing

You never stop marketing. Build Who’s on your team? Spokesperson Form your message Test Develop tools Staff training/onboard What do you want people to do?. Writing, speaking, graphics, social media, and connecting. Don’t put all your eggs in one basket.

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You never stop marketing

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  1. You never stop marketing

  2. BuildWho’s on your team?SpokespersonForm your messageTestDevelop toolsStaff training/onboardWhat do you want people to do?

  3. Writing, speaking, graphics, social media, and connecting

  4. Don’t put all your eggs in one basket

  5. Forming your message & creating identity 1. All about them 2. Hearts then minds 3. Make it simple 4. Make it quick 5. Make it yours 6. All senses 7. Repeat, repeat, and oh yeah, repeat 8. Test it out

  6. “When a dog bites a man no one cares. When the man bites back--now that’s a news story.”

  7. Timing Impact/ Significance Proximity Prominence NEWSWORTHY? Unusual Conflict Human Interest

  8. Olympic Silver Medalist Adopts a Family of Stray Dogs he found in Sochi

  9. Library Headlines • Swansea library cat causes controversy • More than just books: Arizona libraries add public health nurses • New broadband network launched in Otis, will serve central and western Mass. • Project aims to let libraries share e-books • FIGHTING 'DIGITAL LOCKOUT' • Salisbury votes to build new library • Springfield City Councilor Tim Allen named Library Advocate of the Year • Libraries are a tech and reading hub • Amazon vs. your public library • Abandoned Walmart is Now America’s Largest Library • East Longmeadow Public Library offers weekly reading for children with Bright Spot therapy dogs • Seeing their way to new skills

  10. “My biggest fear is that we’ll end up on the Jon Stewart Show”

  11. The “don'ts” of media interactions Don’t drop everything Don’t use negatives Don’t use always and never Don’t overwhelm with information Don’t go “off the record” Don’t use sarcasm or humor Don’t be defensive Don’t give your personal opinion Don’t just say “No Comment” Don’t answer inappropriate questions

  12. The do’s of media interactions Use bridging statements to get back to your message Stay within your field of knowledge Recognize your emotions Make sure there is consistency in the message It’s OK to say “I don’t know” Follow-up with information in writing Have a strong finish

  13. Public speaking is the number one fear in America

  14. Remember Billy Joel Get off to a good start Finish Strong

  15. Everyday

  16. Celeste Bruno Communications SpecialistMassachusetts Board of Library Commissionersceleste.bruno@state.ma.us617-725-1860 X208

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