Longest art print by rolling tyres

1. Longest art print by rolling tyres Noora Najem 200919346

2. What is this? • official Formula 1 artist Mark Dickens idea with the support of Zayed University students. • will attempt to set a new World Record on Wednesday Oct.30 at Yas Marina Circuit by creating the world’s longest fine art print.
 • students from Zayed University will assist the British artist in the creation of the art piece, which will involve rolling inked up Pirelli tyres in relay along a 200 metre long plastic canvas laid out alongside in Yas Marina Circuit’s. 
 • The creation of the art piece will be submitted for recognition as a new official Guinness World Record.

4. Twitter

8. Instagram

12. Whatsapp • Broadcasting the message: Official formula 1's artist Mark dickens & Zayed University students will attempt to set a new world record in yas marina circuit by creating the longest art print by rolling the tyres along a 200 metre long plastic canvas. Support and broadcast this message.

13. Youtube

14. Skype

15. 1- How many people were reached? • 100,000 2- How were they reached? • Contacting people on twitter. • Sending some people emails. • Calling organizations and formal people on their offices. 3- How did the campaign spread? Social media • Tweeting about the event and mentioning opinion leaders so they retweet. • Posting pictures in instagram and letting people to repost them. • Broadcasting about the event in whatsapp and bbm. • Posting the video on social media. • Calling people on skype and explain for them. • Talking about the event in the radio

16. 4- How long did it take to get the message out? • 1 week 5- Obstacles Faced. Time constraints. Attention constraints. Other constraints? • Short time • Not all the ideas were approved • Some people were not interested 6- How it might be improved if campaign is done again. • Take long time • Make it more entertainment and attractive • Promote it in TV

17. Thank you