New Stand-Up Pouch for Cheese

1. NewStand-Up Pouchfor Cheese July 2012

2. Stand-Up Pouch for Cheese Greatest Innovation since Zippered Shreds Same Amount of Cheese, Smarter Package

3. Features • Size Flexibility • Less Film & Corrugated Box • More Pounds of Cheese per Truck • Shelf Ready / Peg-Free Merchandising • More Retail Facings per Section • Consumer Friendly Stand-up Feature with Improved Zipper

4. Consumer FeaturesSame Amount, Smarter Package • Scored Header – consistent opening • Twin Track Zipper – confident reclose • Stands Up During Use – less spills • Right Size – fits hand and product volume • Stands on Fridge Shelf – more visible • Less Plastic – positive ancillary benefit

5. Retailer FeaturesSmaller Size, More Facings • Improved Pack Out • 2 more facings every 4 feet • 2 more rows every 4 feet • Merchandising Flexibility – peg or shelf • Euro-style Hole Punch – more efficient • Multiple Sizes – right product mix

6. Manufacturer Impact

7. Pack Out Paradigms • No Change (current to stand-up pouch peg) • Current set packs out more bags if all pegs filled • More 4 seal pack out vs. new Stand-Up Pouch if all pegs filled to the max • Current package wins • Change • Stand-Up Pouch packs out more facings & more inventory vs. 4 seal • Stand-Up Pouch wins 3. Change (SUP shelves create a lot more facings) • Stand-Up Pouch packs out more facings and more inventory • Stand-Up Pouch wins hands down

8. Paradigm 1: Current Peg to Stand-Up Pouch PegFacings Remain the Same, Pack Out Decreases Considerably Summary • Limited view of what’s possible • Does not account for dimensional benefits of Stand-Up Pouch Assumptions • Fancy shreds • 15-inch peg bar • 7 packages – SUP’s, 2-inch gusset • 11 packages – current • Continue with 4 rows and 7 pegs per row in 4-foot set Pack out current 4-foot set • 28 pegs x 11 packages = 308 4 seal • 28 pegs x 7 packages = 196 SUP

9. Paradigm 2: Optimize Peg Set for Smaller Stand-Up PouchPack Out Facings and Inventory is a Gain for SUP Summary • Accounts for some benefits, +1 package/row, + up to 2 more rows Assumptions • 15-inch peg bar • 7 packages / peg SUP’s • 11 packages / peg current • 7 pegs x 4 rows = 28 pegs current • 8 pegs x 6 rows = 48 pegs reset • 20 more SUP facings in new set Pack out: Optimum peg 4-Foot Set • 28 x 11 per hook = 308 current • 48 x 7 per hook = 336 SUP • 28 more stand-up pouch packages of inventory 8 facings/row Stand-up Pouch, 7 with current 6 rows Stand-up Pouch vs. 4 rows with current

10. Paradigm 3: Stand-Up Pouch ShelvingPack Out Facings and Inventory Increases Considerably Summary • Accounts for all benefits: +2 facings/shelf, + 2 shelves Assumptions • Fancy shreds, 2-inch gusset • 20.5-inch shelf depth • 9 facings / 6 shelves SUP • 9 packages deep SUP • 54 facings SUP shelf • 26 more SUP facings Pack out in 4-inch Set • 28 x 11 per hook = 308 current • 54 x 9 per facing = 486 SUP • 178 more stand-up pouch packages of inventory 9 facings/shelf Stand-up Pouch, 7 with current 6 shelves Stand-up Pouch vs. 4 rows with current

11. Merchandising ImpactPack Out Changes are Staggering • Optimized Pegs with Stand-Up Pouch • 20 more facings per 4-foot peg bar set • 28 more packages per 4-foot peg bar set • 120 more facings & 168 more packages in a 24-foot peg section • Shelving • 26 more facings per 4-foot peg bar set • 178 more packages per 4-foot peg bar set • 156 more facings & 1,068 more packages in a 24-foot peg section • Retail Benefits • Easier merchandising, cross merchandising, rotation and filling • Huge potential growth arena for Store Brands • More facings and inventory at shelf level for the largest cheese category in the grocery store.

12. Sustainability Pounds per Truck from 21,000 to 36,000