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Tobacco Securing a tobacco free generation through evidence-based tobacco control

Tobacco Securing a tobacco free generation through evidence-based tobacco control. June 2014. A new team for England. Martin Dockrell. Edith Akinnawonu Tobacco Control support manager. Dave Jones Helping smokers stop. Jo Locker Helping smokers stop.

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Tobacco Securing a tobacco free generation through evidence-based tobacco control

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  1. TobaccoSecuring a tobacco free generation through evidence-based tobacco control June 2014

  2. A new team for England Martin Dockrell Edith Akinnawonu Tobacco Control support manager Dave Jones Helping smokers stop Jo Locker Helping smokers stop Elspeth HendersonMarketing and communications Allan Gregory Supporting whole system tobacco control Qasim Chowdary Supporting whole system tobacco control

  3. Our ambition: a smokefree generation • We will focus our efforts on actively promoting delivery of evidence-based tobacco control interventions • Social marketing will send out strong messages about harm of smoking, benefits of stopping, and ways to success • For people who cannot stop we will promote NICE and MHRA harm-reduction activities

  4. A smokefree generation • 5% smoking prevalence among • 15 year olds by • 2025

  5. Ad ban in force Age of Sale rise Display ban in force Standard Packs "Ad ban Generation" turns 18 “Display ban Generation" turns 16

  6. Getting to 5% • Biggest influence on children smoking is adult smoking; smoking is the greatest single cause of health inequalities in England • Reducing adult smokers will remove role modelling effects • Smokefree homes will protect children from second-hand smoke • Harm reduction can help people not ready or able to quit to protect their families • Young people see and understand social marketing messages

  7. Achieving a smokefree generation • How we achieve our ambition? • Protect people from second-hand smoke: help people protect themselves and their families • Help smokers to stop, especially the most vulnerable: more people use more effective services more of the time • Reduce prevalence via social marketing: More smokers trying to stop more often • Provide clear advice on harm reduction: Nicotine and how it can be used to reduce the harm of smoking • Support all this with evidence-based tobacco control: promote NICE guidance and tools to inform national, regional and local action

  8. Planning for delivery

  9. Key work streams • National harm reduction symposium (May 2014) • CLeaR Edith • Smoking in Pregnancy  Jo • Preventing youth uptake  Qasim • Making the case for local tobacco control    Allan • Smokefree Acute Mental Health and Maternity  Dave • Harm reduction next steps Martin • Marketing & Communications Elspeth

  10. Contacts • Edith.Akinnawonu@phe.gov.uk • Qasim.Chowdary@phe.gov.uk • Martin.Dockrell@phe.gov.uk • Elspeth.Henderson@phe.gov.uk • Allan.Gregory@phe.gov.uk • Dave.Jones@phe.gov.uk • Jo.Locker@phe.gov.uk

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