IDENTITY:WHO WE ARE

1. IDENTITY:WHO WE ARE WELCOME!

2. 1. WHAT: • If UN Youth NZ was a person, how would you describe them? • 2. WHERE: • Arises from a common, central philosophy driving the organisation. • 3. FROM WHO? • US: the officeholders. • 4. FOR UN YOUTH? • You tell me. Corporate identity The “persona” of UN Youth NZ.

3. PRIOR HEARSAY/KNOWLEDGE • What have they heard about us? • What do they know about us already? • Pre-meeting stalk • VISUAL APPEARANCE • brand/logo • Publications/materials • appearance of officeholders • How they perceive us. • 3. EXPERIENCE • How the initial meeting goes • Whether it is online, at an event, meeting an officeholder etc. • Their subsequent experiences with UN Youth. • 4. SUBSEQUENTLY: • Prior hearsay • Knowledge • Brand/logo Corporate identity: the first impression Meeting UN Youth NZ as a stranger.

4. PRIOR HEARSAY/KNOWLEDGE • What they have heard from & about officeholders • Which officeholders they know • VISUAL APPEARANCE • How do they perceive us officeholders? • appearance of officeholders • 3. EXPERIENCE • Online: info is posted by officeholders • At events: organised, run, chaired by officeholders • Other communications: same deal. • OFFICEHOLDERS ARE THE ‘FACE’ OF THE ORGANISATION. Corporate identity: the officeholders Where do we fit? EVERYWHERE.

5. PERSONALITY TRAITS/ATTRIBUTES • Youthful • energetic • inspired & inspiring • Engaged & engaging • VISUAL APPEARANCE • Vibrant • Daring • Thought-provoking • Off the cuff • professional • OUR AIMS AND ASPIRATIONS • To “inspire global citizens in the spirit of the United Nations”. • Educate • Widen views • Challenge the thinking of youth • 4. LEGAL/CONSTITUTIONAL • Charity • Incorporated society • NC, NX, RCs… Corporate identity: WHAT IS OURS? Lets describe UN Youth NZ.

6. WHAT YOU DO? • Organising events • Managing regional councils • Administrative work • This goes towards achieving the aims and purposes of UN Youth. • HOW YOU DO IT? • How you act • How you organise things • How you communicate • How you appear • This is how we build on our corporate identity. Corporate identity: where do I fit? Where does my role relate the identity of UN Youth NZ?

7. WHAT IS A BRAND? • ‘personality’ of an organisation • Visual aspect: logo, colour scheme, font, flag device, publications. • THEREFORE • Our logo is a visual expression of our personality: (Youthful, energetic, inspired etc) AND • The visual part is only a part of our brand. • ITS FUNCTION • FIRST IMPRESSION: it introduces us. • SUBSEQUENTLY: viewer associates their experiences UN Youth NZ with the imagery. • RECIPROCAL: our visual brand reflects who we are, and it also influences who we are as well. • THE REBRANDING PROCESS • - imagery/logo is only a part of it. Corporate identity: our visual brand? Its function, its value and how it operates

8. HOW WE COMMUNICATE WELCOME!

9. IDENTIFYING THE WAYS WE COMMUNICATE • Understanding how each ‘channel’ operates • MAKING THE MOST OF IT • Optimising the way we communicate something based on: • Target market • Urgency • substantive message How we communicate: relevance Maximising our impact.

10. THE BRIDGE • Between members • Between events • THE BUZZ • a UN Youth popularity contest • ‘you’re in it or you’re not’ • the build up to activitIes and events How we communicate: facebook page The social hub for active members.

11. OUR MOST PUBLIC PROFILE • Biggest coverage • Visual aspect • MEDIA HUB • Where people go to for photos/videos • Obvious implementation of our brand • EVENT AGGREGATOR • - Lists events by date • ANNOUNCEMENTS • Refer to our most popular posts • Limited effect in promotion • Limited use for education • DISCUSSION BOARD • People ask questions • Tell us what they think • Event pages How we communicate: facebook page The social hub for active members.

12. How we communicate: facebook page What can we infer from the statistics?

13. How we communicate: facebook page What can we infer from the statistics?

14. HOW DOES IT WORK? • Tweets • Followers/following • The feed • Hashtagsi.e. #NZModelUN • Mentions i.e. @UNDP • Retweets • Push notifications How we communicate: TWITTER The 140-character press releases + UN Youth’s networking.

15. WHO FOLLOWS US? • Other organisations • Political parties/ MPs • UN bodies • Alumni • Members • UPDATES • Constant notification – keeps people in the loop, feel a part of the organisation. • PROMOTION • Very effective – retweeted by other organisations • Push notifications • Reaches like-minded audience • SIMILAR INTERESTS • hashtags: this is what facebook lacks. • Lists of followers/following • QUESTIONS • - Effective way of receiving, asking, answering questions • LIVE FEEDS • Building up our profile • Keeping people in the loop • Conveying the buzz • INFORMATION SOURCE • - those we follow do the sleuthing for us How we communicate: TWITTER The 140-character press releases + UN Youth’s networking.

16. How we communicate: TWITTER The 140-character press releases + UN Youth’s networking: OUR TWITTER FEED

17. How we communicate: TWITTER The 140-character press releases + UN Youth’s networking: @MENTIONS

18. How we communicate: TWITTER The 140-character press releases + UN Youth’s networking: FOLLOWING

19. How we communicate: TWITTER The 140-character press releases + UN Youth’s networking: FOLLOWING

20. How we communicate: TWITTER The 140-character press releases + UN Youth’s networking: FOLLOWERS

21. How we communicate: TWITTER The 140-character press releases + UN Youth’s networking: RETWEETS

22. EXTERNAL CONTENT • The official online face of UN Youth • The best place for people to find out about us • Incl. UN+Reported • Comprehensive content • How we promote opportunities • CIVICRM • Membership database • registrations • INTERNAL: RESOURCES • National manual • minutes, constitutions • Templates How we communicate: website Our official page + our membership/registrations.

23. THE UN YOUTH SPIEL • Audio/visual aids • The elevator speech • Implicit: a sound understanding • EMAILS/CONVERSATIONS/MEETINGS • Delegates • Other organisations • suppliers • BODY LANGUAGE/BEHAVIOUR • At events • At university • On facebook How we communicate: officeholders The personal touch.

24. Questions?