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Using Video to Maximize your Business Impact

Using Video to Maximize your Business Impact. Darryl Rentz DSK Media Solutions March 24 th , 2010. Video Shapes Our World. Video has changed our world Movies, TV and News channels have changed our world 40 year olds think in 15 min blocks 30 year olds think in 4 min blocks

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Using Video to Maximize your Business Impact

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  1. Using Video to Maximize your Business Impact Darryl Rentz DSK Media Solutions March 24th, 2010

  2. Video Shapes Our World • Video has changed our world • Movies, TV and News channels have changed our world • 40 year olds think in 15 min blocks • 30 year olds think in 4 min blocks • 20 year olds think in 7 sec blocks

  3. Influence • Why video is influential • Influence is the name of the game • Body language is 80% of communication and video delivers that! • Establishes instant credibility • Education through entertainment, its engaging • Poorly made video can have the opposite effect • If you can demo in person, video is next best thing

  4. Web Video • Broadband video popularity • Explosion of video on web, it’s everywhere • YouTube is one of the most visited sites ever • Big companies are using video throughout their organizations • Millennials are more comfortable • Learn about other peoples ideas and opinions

  5. Corporate Video • How can it be used in my business? • Sales/Marketing • Home Page Intro • Product Demos / Tutorials • TV Advertising • Email and Online Marketing Campaigns • Internal • Orientation • E-learning • Presentations • Webcasting

  6. Corporate Video • VMS (Video Management System) • Monitors in Lobbies • UGC (User Generated Content) Policies • Outsource to Professionals for first impressions • Keep it in house for impersonal messages

  7. Increase Customer Satisfication • More personal • Shows you care about them • FAQS • Tutorials • Trust factor • Reports and PR

  8. Promote Staff Productivity • Documented Business Practices • Archived knowledge • E-Learning • Orientation and Training

  9. Internal Communications • The larger the company the more useful • Video Reports • CEO Messages • Presentations • Web Casting

  10. Video Basics • Starting Points • Equipment: Lights, Mics, Tripods and backgrounds

  11. Produce Like a Pro • Video Process • Aida formula – Attention, Interest, Desire, Action • Pre - Production • Plan your project. Why are you doing this? • Script. What will be said? • Schedule – locations, players • Scout- check out your locations before you start recording

  12. Production • Light your set and talent so they are clearly visible to camera. Not too bright, not too dark. • Audio make sure you can hear your talent clearly. Avoid noisy areas. • Zoom don’t zoom and move the camera too often • Make sure your talent is comfortable in front of camera, and presents well • Composition keep the action in the camera frame.

  13. Post Production • Don’t Overdo Special effects and transitions • Keep it Short and simple • Distribution • Show it often • Direct people to your videos

  14. Tracking Results • Tracking results from your videos • Difficult to be exact • Up there with brand awareness • Current software and analytics is expensive • Look at number of hits • Look at time spent on site • Microsite with video player for easier tracking

  15. Keep it Legal • Legalities • “fair use” • Avoid using music, photos and video produced by others or are commonly used • Try to use your own unique content and don’t rely on free content (everyone uses it and you want to appear unique)

  16. Give It a Shot • Start creating and implementing • Record footage of your company, constantly! • Ask me for help

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