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Cycling in Lower Austria – The Campaign „Radland Niederösterreich“

Cycling in Lower Austria – The Campaign „Radland Niederösterreich“. Mag. Gerald FRANZ "die umweltberatung". Contents. Overview of Lower Austria Traffic and cycling in LA Aims of the campaign RADLand Target groups and partners Review 2007 – 2011 Pros and cons Planned measures

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Cycling in Lower Austria – The Campaign „Radland Niederösterreich“

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  1. Cycling in Lower Austria – The Campaign „Radland Niederösterreich“ Mag. Gerald FRANZ"die umweltberatung"

  2. Contents • Overview of Lower Austria • Traffic and cycling in LA • Aims of the campaign RADLand • Target groups and partners • Review 2007 – 2011 • Pros and cons • Planned measures • 1 special project • Resume

  3. Largest of 9 Austrian States 5 Main regions encircling Vienna 21 Districts 573 Municipalities 1,6 Mio. Inhabitants 19.178 km2 Many commuters Traffic contributes more than 25% of CO2 emissions Overview of Lower Austria

  4. Traffic in Lower Austria 1 • Modal Split 2008 Preferred Mode of Transport in Lower Austria (Working Day) Walking Cycling Car as a Driver Car as a Passenger Public Transport  2/3 go by car daily!  95% of all households hold a car!

  5. Traffic in Lower Austria 2 • Travelling Distances 2008 Travel Distances of Lower Austrians on a working day  Almost half of all travels are shorter than 5 km!

  6. Everyday cycling in Lower Austria • Communities responsible for cycling policies • 7% use bycicle for daily travels • Cycling more popular in leisure than in everyday life • Average km cycled in a year: 184

  7. Politically initiated Coordinated with the climate program Ongoing since 2007 Target is to increase cycling in everyday life significantly by a bundel of measures Aims of the Campaign RADLand

  8. Target groups • Lower Austrian Municipalities - Consulting, training, campaigns, financial support!! • Schools and Educational institutions - Awareness raising, games and actions • Lower Austrian People - Awareness raising, information

  9. Partners involved • Government of Lower Austria • Büro Praschl – Advertising agency • Klimabündnis – Environmental NGO • Dorf-und Stadterneuerung – Association for village an town renewal • Regional management • "die umweltberatung" - Environmental consulting and training • NEW:Lower Austrian Tourism Agency • Intended:Bicycle shops, businesses

  10. Review RADLand 2007 – 2011 / 1 • Overview of measures (Municipalities): • Cycling events (Radlrekordtag – Cycling Record Day) • Cycling conferences (RADLGipfel) • Galas for Mayors • Free information and consulting municipalities (checklists) • Support of key projects and awareness raising measures in municipalities • Training programs for cycling representatives in villages

  11. Review RADLand 2007 – 2011 / 2 • Overview of Measures (Schools): • Cycling courses in cooperation with AUVA (association for accident prevention) • Bicycle repair courses ("die umweltberatung„) • Game and competitions „Kilometerradeln“ (collecting kilometers cycled ) (Klimabündnis NÖ) • Give aways • Bicycle backback

  12. Review RADLand 2007 – 2011 / 3 • Overview of Measures (Population): • Bike hotline, exhibition stands • Give aways • Bicycle parties and festivals • Broschures and information • Games and contests • Special bicycle edition sponsored by Local Government • Bicylces to hire (Leihradl next bike) • Bike wardrobe

  13. Fotos

  14. Review RADLand 2007 – 2011 / 4 • Overview of Measures (Communication): • Webpage • Media articles and radio spots • Broschures • Poster campaign • Tip on cards • Competitions (bikes to win) • Roll-Ups, banners, beach flags

  15. Results Networking and cooperation Cycling as a positive subject Risen interest by target groups Share of cycling is stable Challenges Low community Budgets Low communication Budget – little publicity Deficits in cycling infrastructure Weak cooperation with businesses Pros and Cons

  16. Planned Measures • Continuation of the campaign • Closer cooperation with tourism • Focus 1: Traffic safety • Focus 2: By bike to work (National campaign) • Target: Double Cycling in Lower Austria – 14% (within 10 years) • Strategy: Intense consulting and monitoring for Regions / Communities

  17. 1 Special Project (Adult Education) • Survey: Cycling in Vorarlberg and Lower Austria • Mayors and the members of municipal councils from LA visit good-practise villages • Representatives from villages in Voralrberg go to LA (observing cycling infrastrucutre, advice) • Encounter at the same level and talking about problems and possible solutions • Agreeable setting – „Learning by cycling“ • New contacts, fun factor, …

  18. What is the difference to Vorarlberg? • Civic participation • Overall strategies for cycling • Clear responsibilities in cycling matters and a sperate budget for cycling • Cycling as an important aspect in transport planning • Bicycle raks • Extensive awareness raising • 15 years of cycling policies

  19. Resume • Evaluation of the campaign necessary • Changes in behavior need time • Awareness raising and infrstructure are both important • New forms of cycling (E-Bikes) – new cyclists • High potential for cycling in Lower Austria • Advantages are evident – health and fitness, independance, cost reduction, climate protection,…

  20. Any Questions? Contact: Mag. Gerald Franz "die umweltberatung" +43 676 83 688 701 gerald.franz@umweltberatung.at www.umweltberatung.at

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