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Mobile Marketing Solutions F or Your Business

Mobile Marketing Solutions F or Your Business. ). Vickie Johnson Spring Park, MN vickiejohnson@att.net (651) 755-7226. Who We Are:

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Mobile Marketing Solutions F or Your Business

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  1. Mobile Marketing Solutions For Your Business ) Vickie Johnson Spring Park, MN vickiejohnson@att.net (651) 755-7226

  2. Who We Are: Refrigerator Media Advertising, partnering with One Loyalty Network provides a complete turn-key loyalty and rewards platform, that uniquely integrates an end-to-end MMS texting solution that delivers the most robust, loyalty rewards program to date. We are committed to helping businesses grow and connect with the advanced lifestyle of today’s customers. Our goal is simple, that all businesses, big or small, can harness the power of mobile marketing to grow their business. Our Mission Is Simple: To provide tremendous ROI for our corporate clients so they can increase customer retention and reduce churn.

  3. Buyers re mobileand they want to hear from your business

  4. By 2014, mobile internet use will overtake that of the desktop. • Over 90% of mobile phone users have their phone within arm’s reach 24/7. • Whatever the budget, there is a fully functional phone that is available on the market which will make mobile marketing more important than ever. • Smartphones are becoming the marketing tool of our era. • Gone are the days of newspaper and TV Ads. If Ads can’t be followed up with ease, chances are he Ad will not yield effective results. • Mobile commerce transactions currently amount to $1.5 trillion annually and is expected to reach $3.2 trillion by 2017.  • Four out of 5 consumers will use smart phones to shop. What to expect in 2014

  5. With our one of a kind, Patent Pending Technology, our solution is able to push 8 coupons or images to a user’s mobile device. This technology can detect the user’s phone type and assure that the images and or coupons are formatted to any cell phone type. We are aleader in MMS text messaging • Our Patent Pending Technology includes the following • features and offerings • Send 8 FULL COLOR coupons and or images  • Messages up to 250 characters • Redemption feature for one time use only coupons/offers • Offer sharing and reward feature • Calendar creates seamless integration to all social media. • Advanced scheduler and appointment reminders • Statistics and detailed reports • Image/Coupon creator • Loyalty & Rewards available to track the spending habits • Platform provides direct messaging to all cellular carriers • Short Code, integration, shared, or provisioning • Consulting services available • 24 hour Tech Support and training

  6. Twice as many people own a mobile phone than have access to the Internet. • 270+ million phones are in use every day in the US. (Celluar Telecommunications Industry Assoc.) • 90% of Americans are within 3 feet of their mobile phones 24/7 • It takes 90 minutes on an average to open an email, but 90 seconds to open a text message. • The open rate of email is 2% vs. 99% for text messages. • 90% will respond to a text message within 3 minutes. • 45% of brands have already deployed text message campaigns (mformobile) • 70% of text message users are between 18 – 44 years old • The median age of text message user is 38 years old. (Celluar Telecommunications Industry Assoc.) • 42.8% of marketing executives plan on increasing their mobile marketing spending budget in 2013 • We interact on our mobile device 40-80 times a day on average.  • Mobile web access will overtake PC and continue their dominance. • TEXT COUPONS HAVE 10 TIMES THE REDEMPTION OF TRADITIONAL COUPONS(Borrell & Co.) Morereasons…..

  7. Campaign Idea’s • A business doesn’t always need to send an offer, customers want to be in-the-know • sale and event alerts • service openings • seasonal information • coming soon

  8. Text schnucks to 223344 SMS Message included in your campaign Send up to 8 coupons or images Business name at the top “ We are extremely pleased with the competitive advantage we get with texting 5 to 8 color coupons every week. This service has been hassle free and easy to use..” - Larry Maggio, Director of Marketing – Schnucks, St. Louis Mo.

  9. MMS vs SMSA picture really is worth a 1,000 words! • An offer of a FREE piece of cheesecake will go a long way when the user can see how good it looks!

  10. Campaign Types: • Coupons • Email • Text (SMS) and Picture (MMS) Messages • Facebook • Twitter • Foursquare (Page Updates, Tips & Events) • Birthday & Big Spender Clubs • Rich Media • The One Loyalty App Our Mobile Campaign Calendar gives any business the ability to push their offers through one convenient location with just a click of a button. The Mobile Campaign Calendar

  11. The Mobile Campaign Calendar Easy to use & publish to all with just one campaign!

  12. Opt-in here! Building a mobile data base Search Coupons • Offers on social media • Call to action in an email blast • Offers to opt in on business website • Signage • Customers opt in at check out • Your staff is your raving fans…teach them to talk about your mobile offers!

  13. Include mobile offers to all rich media advertising Search Coupons

  14. Its important that customers receive text offers that catch their attention The INNOVATIVE! Basic Offer

  15. Its important that a business control their ROI Redeemed Redeem * One-Time Use Coupons Available

  16. Demo our features using your mobile device

  17. The OLN Mobile App Can Help! • Allow consumers to search for local merchants. • Filter by merchants with coupons. • Save coupons to their account. • Save favorites for easy access at a later time. • Redeem coupons and offers directly at the merchant location. • Receive notifications from the merchants that they are interested in following and receiving offers from. • Can help the merchant by placing their dynamic content directly in front of the consumer. • Can help restaurants with mobile ordering. A coupon directory for consumers

  18. The App is Simple & Intuitive

  19. There are two ways to pay: 1.) Standard Pricing based on Volume of outgoing messages 2.) Vouchers for Services see following slides Opportunity

  20. Vouchers for Services is a new program that allows merchants to use our services without writing a check each month. How do we do this? It’s simple – the merchant provides us with a certain retail dollar value of vouchers that can be redeemed in their store. It is our responsibility to actually sell the vouchers that the merchant provides. It is the responsibility of the merchant to accept the vouchers that we sell from customers that come in the door. We will work together with the merchant on the amount of retail dollars allowed to sell each month. Vouchers for Services

  21. 1.) Customer gets a text message of a new offer. Vouchers for Services…continued 97% The percentage of people that read a text message within 3 minutes of delivery. 47% The percentage of consumers that want retailers to send offers via mobile. 53.2M The number of consumers that will use mobile offers directly in 2014. 87% The percentage of consumers that have their phones within 3 feet of them 24 hours/day.

  22. 2.) View the Offer Details on the phone 3.) Purchase the Offer on the phone Vouchers for Services…continued Details Purchase Details Purchase Get $20 of food and drink for just $10 at Joe’s Crab Shack. Details: Loremipsumisapolurten Restrictions: First Name Last Name 612-555-1234 . . Buy!

  23. 4.) Customer gets a text message confirmation 5.) Merchant clicks Redeem Vouchers for Services…continued Thank you for your purchase! Touch http://223344.co/v/aq1/456 to redeem your voucher to Joe’s Crab Shack! Redeem Customer Name: Joe Michaelson Date Purchased: 02/25/2014 Status: Valid

  24. 6.) Voucher is Redeemed, customer can no longer use • What does the merchant get? • Full contact information for all the customers that purchased. • The ability to market to the customers in the future. • The simplicity of sending and accepting mobile offers. • A risk free way to use our mobile services without needing to write a check each month. • The peace of mind that your communicating the way consumers are demanding! Vouchers for Services…continued REDEEMED Customer Name: Joe Michaelson Date Purchased: 02/25/2014 Status: Redeemed

  25. Co-Op Advertising via Mobile Marketing

  26. Consumers Opt-in to receive offers from a group of Merchants Text Savings To 223344 (example) Merchants promote the code word and share customers and save on their monthly fee’s Customers opt in to a one code word and receive offers from multiple merchants

  27. Retail Co-op • Vendor Dollars • discounted products • free product • share ad costs • feature their products Vendor logo with Merchant ad

  28. Food-Drink Co-op • Vendor Dollars • discounted products • free product • share ad costs • feature product Vendor logo with Merchant ad

  29. CONTACT: Vickie Johnson (651) 755-7226 vickiejohnson@att.net RMA 2400 Interlachen Road Suite 419 Spring Park, MN 55384 Thank you

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