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BluHorn Solutions®

BluHorn Solutions®. Media buying software for the rest of us. Agency Info tab displays your company information. Upload your logo & comments to display on all Orders.

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BluHorn Solutions®

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  1. BluHorn Solutions® Media buying software for the rest of us.

  2. Agency Info tab displays your company information. Upload your logo & comments to display on all Orders.

  3. Add clients with Client Info tab. The client name is required, but address & contact info is optional. In-house agencies can set up products and services as clients.

  4. Input and organize media vendors in Vendor Info. Choose Vendor type and input vendor name. Address is optional. The Vendor Inactive box will prevent you from using vendor. Useful for vendors that go out of business. Otherwise, leave Vendor Inactive box unchecked.

  5. Attach vendors to customized markets. Attach media reps to vendors using the Market Reps + button.

  6. Create campaigns in Campaign Setup.

  7. Add your media type, market & vendors to your Campaigns. TV & Radio worksheets can include multiple stations on the same worksheet.

  8. For PRINT & ONLINE , each vendor must have a separate worksheet.

  9. Click VIEW to access your worksheets.Use EDIT to edit your Media/Markets/Vendors.Click DELETE to delete worksheets.

  10. Broadcast TV Worksheet. Build your buy with all stations on the same worksheet for faster, smarter negotiations.

  11. Use Copy a Worksheet feature for faster avails creation in TV & Radio.

  12. The required Time Period format for TV & Radio worksheets is 4 digits followed by a capital A for AM or P for PM followed by a dash (no space) followed by 4 digits followed by A or P. Example: 1100A-0200P

  13. Negotiate with confidence! SORT options show you what rates to negotiate for a lower cost-per-point.

  14. Include all Stations on one worksheet to negotiate based on Percentage of Budget.

  15. View all summaries on one screen.

  16. View Cable TV Network break out summaries in Cable worksheets. Input Cable Network abbreviations in Station Call Letter column to view Cable Network break out summaries.

  17. Customize Station Order details for Broadcast TV, Cable & Radio. Input Traffic in Traffic box to display on Station Orders. Revision No. box overrides the automatic revision feature. Comments box displays your Default Comments for your reference.

  18. Email or print Station Orders. If you choose to email, buyer will be CC’d and receive all Orders via email. The order is not an attachment, it is the actual message of the email.

  19. PRINT worksheets are fast and easy. Buy Column X Inches or...

  20. Or Page Description…

  21. Orchoose CUSTOM and customize the size description.

  22. Print or Email Insertion Orders.

  23. Set up ONLINE worksheets as Print Vendors. Customize ONLINE buy details using Position Request and Comments boxes.

  24. OUTDOOR worksheet tracks Space Costs & Production Costs.

  25. Export REPORT SUMMARIES into PDF, Excel or Word documents for customized presentations.

  26. Export REPORT SUMMARIES into PDF, Excel or Word documents for customized presentations.

  27. BILLING Tracking Report & PENDING Tracking Report.

  28. BluHorn Solutions® Get started today with free training. Phone: 1-888-634-9606 Email: maryjo@bluhorn.com

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