RE-Paint The Real Paintball Experience

2. RE-PaintThe Real Paintball Experience Business Plan

3. Mission Statement • Expand our operations to provide the most realistic, safe and affordable paintball experience in the Edmonton region Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

4. Company Profile • RE-Paint is currently one of the industry leaders in the paintball market • Success is based on our loyal customers and skilled staff • Located in Southern Edmonton, with 5 outdoor fields • One small building used for pro-shop as well as some unused land Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

5. Industry Analysis • Over 8 million North Americans play paintball • C02 and compressed air technology • Many companies have looked at creating accessories • Economy slips into recession • Personal spending dropped • Expansion plan will increase demand to fight the economic distress Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

6. SWOT Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

7. Strategic Goals • Expand customer base by 40% within two years of implementing our plan • Increase revenue by 30% within two years of implementing our plan Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

8. Operational Goals • Increase number of memberships by 10% each year over 5 years • Expand clubhouse & facilities on unused land within 1 year of expansion Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

9. Strategic Plan • Undergo major reconstruction and renovation of paintball fields • Re-engineer organizational structure • Modify human resources management • Increased advertising in various forms Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

10. Operational Plan • Expand the Clubhouse and Facilities • Expand the clubhouse and pro-shop • Build indoor paintball facilities • Create a Realistic Environment • Introduce new themes and fields Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

11. Operational Plan • Expand the Budget on Marketing • Upgrade our web-site • Advertisements in various forms • Increase the Number of Memberships • VIP program • Improve Safety Regulations • Zero- tolerance and heavily enforced safety policies

12. Implementation • Structure and Fundamentals of Organizing • Currently one manager directing all staff for general duties • Transform organization into taller, yet more decentralized structure • One facilities manager who directs team leads • 3 departments: Field operations, pro shop and kitchen Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

13. Implementation (Old Structure) Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

14. Implementation (New Structure) Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

15. Implementation • Human Resource Managing and Diversity • On the job training • 360 degree feedback • Awareness of strengths and weaknesses Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

16. Implementation • Job Opportunities and Hiring Processes • Desire motivated and enthusiastic employees • Diverse workforce • Online applications, E-Cruiting, walk-in-interviews • Realist Job Previews (RJP) Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

17. Implementation • Leadership in Organization • Selling leadership style • Employees working together • Motivation in Organizations • Expectancy Theory • Employee empowerment • Positive reinforcement Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

18. Implementation • Clubhouse • Expand clubhouse to increase working conditions • New Pro Shop • New lounge & kitchen • Expanded changing area Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

19. Implementation • Present Facility: Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

20. Implementation • Proposed Expansion: Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

21. Implementation • Marketing • Newspapers & Sports Magazines • Website: RE-paint.ca • Customer Loyalty Program • VIP Program • Facebook & MySpace Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

22. Implementation • Safety • Enhance current safety policy • Brief players prior to them participating • Clearly post all rules and regulations Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

23. Implementation • Themes & Fields • New focus on realism • Renovate fields • Recreate historical scenarios • Competitive advantage over competitors: a realistic experience Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

26. Conclusion Mission Statement Company Profile Industry Analysis SWOT Goals Strategic Plan Operational Plan Implementation Conclusion

27. We are now prepared to answer any questions you may have.