5 Reasons Why Brands Need a Boutique PR Firm

1. 5 Reasons Why Brands Need a Boutique PR Firm According to PRSA (Public Relations Society of America), public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. What do you do when you look for a New York public relations company? Do you perform a Google search, visit a few cool PR company websites, and get awed by names of big-shot clients that the companies have worked with? Or do you go to their offices and get mesmerized by the strong smell of coffee and well-appointed interiors? These make you think, New York public relations is expensive. This is a wrong notion. Boutique PR firms provide a no-nonsense value proposition: experienced staff at a reasonable rate. There are several reasons why you should consider boutique PR firms, but here are the top 5 ones: 1.Budget. Boutique PR firms do not have a gigantic overhead, which makes it possible for them to charge less. 2.No Pitch and Switch (or Bait and Switch). In bigger firms, during initial meetings, you will be introduced to their most senior experts who will sell their business, but once signatures have been obtained, actual work will be performed by the junior staff. With boutique PR firms, you will know who exactly you will be working with, from the project’s start to finish. 3.Experience. Boutique PR firms are run by highly experienced professionals who specialize in different marketing techniques. You can work directly with these leaders (or even the owner) who can take decisions immediately and formulate dynamic strategies that work. In bigger firms, the rigid protocols and the hierarchical structure often present roadblocks to the project itself. In a boutique PR firm, tracking and improving results are easier as only a few individuals work on a project. You can be assured of the quality and service that they provide. 4.New Media. Bigger firms tend to focus on traditional advertising channels like TV and print. Boutique PR firms utilize social media, search, and digital platforms where consumers are more active. 5.Working with Friends. While working with a boutique PR firm, you have the choice to find someone who matches your company mission, vision, and values. You need to work with someone who is fun and friendly. You need to trust this person and believe that he has all that is needed to achieve your desired goal. Boutique PR firms have a smaller number of clients, which gives you plenty of personal attention. It’s essentially more like an expansion of your very own marketing team. The Woods & Co has 17 years of experience in nurturing relationships with top companies and individuals and has established itself as one of the best in New York public relations. A firm like The Woods & Co will not make your brand an overnight

2. success as bigger firms tend to promise. Its focus is to use events, social media, experiential marketing, and content creation to find the right audience, match that audience to their desired product or service, without leaving you bankrupt.