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Chapter 5 ELECTRONIC COMMERCE Strategies for the New Economy

Chapter 5 ELECTRONIC COMMERCE Strategies for the New Economy. STUDENT LEARNING OUTCOMES. WHAT’S REPLACING THE DAY AFTER THANKSGIVING FOR SHOPPING SALES?. INTRODUCTION. E-commerce is changing everything Electronic commerce (e-commerce). INTRODUCTION. But e-commerce is still commerce

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Chapter 5 ELECTRONIC COMMERCE Strategies for the New Economy

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  1. Chapter 5ELECTRONIC COMMERCEStrategies for the New Economy

  2. STUDENT LEARNING OUTCOMES

  3. WHAT’S REPLACING THE DAY AFTER THANKSGIVING FOR SHOPPING SALES?

  4. INTRODUCTION E-commerce is changing everything Electronic commerce (e-commerce)

  5. INTRODUCTION But e-commerce is still commerce You must have a clear path-to-profitability (P2P)

  6. CHAPTER ORGANIZATION E-Commerce Business Models Understand Your Business, Products, Services, and Customers Find Customers and Establish Relationships

  7. CHAPTER ORGANIZATION Move Money Easily and Securely E-Business Trends

  8. E-COMMERCE BUSINESS MODELS

  9. B2B E-Commerce Business to Business (B2B) e-commerce

  10. B2C E-Commerce Business to Consumer (B2C) e-commerce

  11. C2B E-Commerce Consumer to Business (C2B) e-commerce

  12. C2C E-Commerce Consumer to Consumer (C2C) e-commerce

  13. B2G E-Commerce Business to Government (B2G) e-commerce

  14. C2G E-Commerce Consumer to Government (C2G) e-commerce

  15. G2B E-Commerce Government to Business (G2B) e-commerce

  16. G2C E-Commerce Government to Consumer (G2C) e-commerce

  17. G2G E-Commerce • Government to Government (G2G) e-commerce – e-commerce activities within a nation’s government (can also refer to e-commerce activities between 2 or more nations’ governments) • Vertical govt integration • Horizontal govt integration • Mainly about information sharing, not commerce

  18. UNDERSTAND YOUR BUSINESS, PRODUCTS, SERVICES, & CUSTOMERS To be successful, you must…

  19. Who Are Your Customers? Business to Business Business to Consumer Each is different and has different needs and wants

  20. Customer Product and Service Value Perception

  21. B2C: Convenience Versus Specialty Convenience Specialty

  22. B2C: Commoditylike and Digital Commoditylike Digital

  23. B2C: Mass Customization Mass customization

  24. B2B: MRO Versus Direct Maintenance, repair, and operations (MRO) materials (indirect materials)

  25. MRO Materials Buyers in B2B make large purchases Can then demand a discount (not true in B2C) Can team up with other buyers to create demand aggregation Demand aggregation

  26. Direct Materials Direct materials

  27. Direct Materials Buyers can participate in reverse auctions for direct materials Reverse auction

  28. B2B: Horizontal Versus Vertical B2B e-commerce takes advantage of e-marketplaces Electronic marketplace(e-marketplace)

  29. E-Marketplaces

  30. Horizontal E-Marketplace Horizontal e-marketplace

  31. Vertical E-Marketplace Vertical e-marketplace

  32. To Summarize B2C

  33. To Summarize B2B

  34. FIND CUSTOMERS AND ESTABLISH RELATIONSHIPS

  35. Business to Consumer Need to determine your marketing mix Marketing mix

  36. B2C Marketing Mix Tools Registering with search engines Online ads Viral marketing Affiliate programs

  37. Registering with Search Engines

  38. Online Ads Online ads (banner ads)

  39. Online Ads Banner ad for a loan lending services

  40. Viral Marketing Viral marketing

  41. Affiliate Programs Affiliate program

  42. Affiliate Programs Click-throughs and conversion rates are important Click-through Conversion rate

  43. Affiliate Programs

  44. Business to Business Marketing

  45. To Summarize B2C

  46. To Summarize B2B

  47. MOVE MONEY EASILY & SECURELY

  48. B2C Payment Systems

  49. Financial Cybermediaries Financial cybermediary

  50. Financial Cybermediaries

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