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ad:tech exchange series

AD:TECH EXCHANGE SERIES. Cutting through the marketplace confusionDissimilar business models all using the term

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ad:tech exchange series

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    1. AD:TECH EXCHANGE SERIES Analyzing Online Ad Exchanges Imran Khan, Managing Director, JP Morgan Research Dan Ballister, COO, TRAFFIQ, Inc.

    3. AD:TECH EXCHANGE SERIES Why Exchanges? Low sell-through of an expanding supply of inventory The publisher quest for higher eCPM Buyer demand for transparency, simplicity, and value An industry moving at the speed of fax machines

    4. AD:TECH EXCHANGE SERIES The Next $20 Billion Transparency across an open marketplace Buyer and Seller control Predictability in deployment of budgets Premium inventory “findability”

    5. AD:TECH EXCHANGE SERIES Heard on the Streets Forward looking— “disintermediation by exchanges” Exchanges: commoditize, or increase value? Managing sales channels and buyer expectations The meaning of “Remnant” Conduct your due diligence

    6. AD:TECH EXCHANGE SERIES Thank You Dan Ballister TRAFFIQ™ The Internet Traffic Exchange 212.792.2294 Dballister@traffiq.com www.traffiq.com

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