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Cognitive Psychology and Careers

Cognitive Psychology and Careers. Colleen Kelley. Cognitive Psychology: How the mind works. Attention Memory Judgment and Decision Making Language and Reading Problem Solving. Attention. See whether you can detect anything changing in this scene. Memory. Suggestions with photos.

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Cognitive Psychology and Careers

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  1. Cognitive Psychology and Careers Colleen Kelley

  2. Cognitive Psychology: How the mind works. • Attention • Memory • Judgment and Decision Making • Language and Reading • Problem Solving

  3. Attention • See whether you can detect anything changing in this scene.

  4. Memory

  5. Suggestions with photos • Wade et al. (2002): Ss see pictures from childhood (one doctored).

  6. Doctored photo study • Interviewed 3 times; encouraged to generate details.

  7. Judgment: Endowment Effect • Kahneman et al. (1990): Ss shown a coffee mug. • half Ss told they can keep the mug (sellers) • half Ss told they can pick a mug or cash (choosers)

  8. Endowment Effect • All Ss told to assign a market value. • If the price is higher than market value, they keep the mug rather than sell • If the price is lower than market value, make the sale and get the cash.

  9. Endowment Effect • Results (average price assigned): • Sellers: $7.12 • Choosers: $3.12 People given the mug demand a high price for giving it up.

  10. Faculty Research • Expertise • Anders Ericsson (music, studying) • Neil Charness (bridge, chess) • Paul Ward (soccer, nurses, law enforcement)

  11. Expertise • Ericsson: Little support for talent view • Key: Deliberate Practice • Amount of Deliberate Practice predicts performance. • 10 year rule

  12. Deliberate Practice • 4 hours a day for musicians (7 days) • Practice an hour, rest • Morning practice • Big emphasis on enough sleep and rest

  13. Faculty Research • Language and Reading (Florida Center for Reading Research) • Rick Wagner, Chris Schatschneider, Ralph Radach • How children learn to read, who is at risk, what predicts that?

  14. More cognitive faculty … • Mike Kaschak • Language processing in adults and children • Embodied approach to cognition • Mike gave the pen to Colleen. • Colleen took the pen from Mike.

  15. Specialties at FSU • Memory • Colleen Kelley (emotion and memory, eyewitness memory, memory monitoring) • Aging • Neil Charness Older adults and driving signs, cell phones, using computer mouse, etc. • Wally Boot cognitive and physical training for older adults: Does it stave off cognitive decline?

  16. Faculty Specialties:Visual attention and search • Ralph Radach, eye movement control during reading • Effects of alcohol on visual attention • Effects of ADHD on visual attention

  17. Eye Fixations of a High Performance Student

  18. Eye Fixations of a Low Performance Student

  19. Visual Search: Dr. Walter Boot Is there a threat? Where’s Waldo?

  20. T O T T O T T O T T O T O T O O T O T T T O T T O O O T O O T T Look for something red

  21. T T T T T T O T T T T T T T T T T T T T T T T T T T T T T T T T T T Look for an “O”

  22. T O T T O T T O T T T T O O T O O T T O T T T O T O T O O O T O T T O T O Look for something red AND “O”

  23. Ph.D Academic Careers • Psychology • Joint JD/PH.D work in law schools • Business schools • School of Education (Educational Psychology specialty)

  24. What is Human Factors? • The Third Brake Light • HUD (Head-Up Display) • Reach Toothbrush

  25. Design and Evaluation • Tech companies (Hewlett Packard, IBM, Microsoft, Apple) • Aerospace • Automobile • Military • Consumer products.

  26. Amanda Hafich, FSU psychology BS in December, 2002 • Took cognitive psychology, DIS in cognitive. • Working for CHI Systems. (national company, San Diego, Orlando, Philadelphia). • Says job is “AWESOME”

  27. Projects Creating a common instructor operator system, a virtual system for training people to fly planes such as F –18. Evaluating a training system for the Marine Corps.

  28. Case Study: BS and Human Factors • “Within 6 months I knew how to fly a satellite and how to train a navy pilot”.

  29. Lots of travel, California, navy bases on some projects. • Already presented paper at professional conference. • Started in the “mid $40,000’s” • Ph.D. entering around $70K, management around $150,000.

  30. Advice from Amanda • Take Cognitive, work in a lab. • Take a computer programming course • minor in computer or mechanical engineering. She just started Masters program at the University of Central Florida. • Avoid committing felonies: lots of defense work, need clearance.

  31. Resources • CHI PA and FL offer graduate and, in some cases, undergraduate internships (PA year-round and FL during summer) • CHI periodically has classes on the use of iGEN, our cognitive modeling tool • Website: www.chisystems.com • Email Amanda: ahafich@chisystems.com • Website: http://www.hfes.org/ • (Human Factors and Ergonomics Society)

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