1 / 7

Marcus O’Dair Funded by NEMODE

This literature review delves into the transformative shift in the music industry's value chain post-Napster, focusing on collaborative, co-operative, and collective business models as potential solutions for musicians. The exploration underscores the need for new business approaches amidst changing dynamics.

sandracarroll
Download Presentation

Marcus O’Dair Funded by NEMODE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Collaborative, co-operative and collective business models in the ‘new’ music industries: a literature review Marcus O’Dair Funded by NEMODE

  2. Introduction • Significant shift in music’s value chain since Napster (whether or not it represents a digital ‘revolution’) • Challenge facing the music industries is primarily one of business models, rather than technology • Aim: to review the literature on three business models – collaborative, co-operative and collective – posited as possible solutions for musicians

  3. Annual global recorded music income Source: IFPI. Cited by Ingham (2015)

  4. Definition of terms • Digital economy • ‘New’ music industries • Business models • Co-operative • Collective • Collaborative

  5. Collaborative, co-operative and collective business models • Various examples of each category in the music industries: • collaborative • co-operative • collective business • Business model canvas (Osterwalder and Pigneur)

  6. Conclusions • New business models a ‘third way’ between the traditional label model and the fully DIY approach are vital • Yet, at least according to my research, viable co-operative, collective and collaborative models, remain absent – or at least opaque • Need for future research • Mycelia

  7. Works cited • Bartlett J 2015. Imogen Heap: Saviour of the Music Industry? The Guardian. Accessed 23.10.15: http://www.theguardian.com/music/2015/sep/06/imogen-heap-saviour-of-music-industry • Ingham T 2015. Global Record Industry Income Drops Below $15bn for First Time in Decades. Music Business Worldwide. Accessed 30.07.15: http://www.musicbusinessworldwide.com/global-record-industry-income-drops-below-15bn-for-first-time-in-history/ • Osterwalder A and Y Pigneur 2010. Business Model Generation. New Jersey: John Wiley and Sons • Rethink Music 2015. Fair Music: Transparency and Payment Flows in the Music Industry. Berklee Institute of Creative Entrepreneurship

More Related