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Globalization and Entertainment. Samantha Santa Maria Entertainment Editor The Clarion-Ledger. Overview. Overview. Globalization or fragmentation? Tailored content Delivery platforms. Globalization or fragmentation?. Demassification Diversity of Southeast Asia --> challenges
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Globalization and Entertainment Samantha Santa Maria Entertainment Editor The Clarion-Ledger
Overview • Globalization or fragmentation? • Tailored content • Delivery platforms
Globalization or fragmentation? • Demassification • Diversity of Southeast Asia --> challenges • No magic bullet
Tailored content • Singapore: Movies, music, sports • Hong Kong: Horse racing, Canto-pop • Philippines: Poetry, political commentary, early form of blogging • Bali: Tourist vs. resident? Answer: BOOZE
Delivery platforms • Syndication
Delivery platforms • Cell phones • PDAs (AvantGo)
Delivery platforms • Airlines
Why should you care? • Declining readership • Elusive 18-34 year-old (esp. 18-24) • Asia 3-5 years ago = U.S. NOW