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Marketing Transit

Marketing Transit. FTA Region VII Conference. Part I: “ How to split a staffer 3 ways… OR If it’s Tuesday, this must be Bettendorf”. Part II: “Marketing: It’s the , Baby”. Image. Becky J. Passman Iowa Quad-Cities Transit Coordinator Bi-State Regional Commission. Part I:.

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Marketing Transit

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  1. Marketing Transit

  2. FTA Region VII Conference Part I:“ How to split a staffer 3 ways… OR If it’s Tuesday, this must be Bettendorf” Part II:“Marketing: It’s the , Baby” Image Becky J. Passman Iowa Quad-Cities Transit Coordinator Bi-State Regional Commission

  3. Part I: “ How to split a staffer 3 ways… OR If it’s Tuesday, this must be Bettendorf” (i.e. what exactly IS an Iowa Quad Cities Transit Coordinator position & how did it come about?)

  4. Overview: • Historical context • Funding & Administration • Purpose served

  5. IA QC Transit Coordinator Position Position Evolution: • 2004 IA QC Transit Consolidation Study • Consensus reached MOU signed July, 2005

  6. Position Evolution, cont… • Administration process developed • “Anticipated” duties formulated • Summer ’05: Hiring process began & resulted in…

  7. MOI! (that would be me…)

  8. Difficult question #1: "Where do you work?"

  9. IA QC Transit Coordinator Position: Funding • MPO (Bi-State Regional Commission) houses and administers position • MPO bills systems monthly for salary, indirect, and direct costs

  10. IA QC Transit Coordinator Position: Funding, cont… • 5307 money used for 80% of position expense • Each system pays a portion of the 20% match (proportion based on allocation of FTA grant $$’s)

  11. Difficult question #2: "Who do you work for?"

  12. Chain of Command

  13. Difficult question #3: "What do you do?"

  14. *Planning *Coordination of Services *Marketing is the “short” answer…

  15. Which means: • Website building & maintenance (Davenport) • Grant writing • Public Outreach Programs • Public Involvement Activities • Graphic design & materials creation (maps, posters, brochures, informational materials, signage, advertising copy, etc.) • Bus Advertising Program (Bettendorf) • Route /service analysis • Transit training and presentations • Route Planning • Form & build partnerships • Triennial Review preparation • RFP writing • Plan / Program / Procedure writing • Write Press releases & court media • Conduct focus groups • Project initiation/management/ and/or assistance

  16. VARIETY: it’s the SPICE of LIFE!

  17. Part II: “Marketing: It’s the , Baby” Image

  18. In the Iowa QC’s, the transit scene is gettinggreen(er)…

  19. Overview: • Bettendorf • Bike & Bus • PassPort Sales • Bus Advertising • Bettendorf + Davenport • College Student Discount • Davenport • Route Restructure + New Maps • Rider Appreciation Day • CitiBus CitiPass • River Bend Transit • QC – Muscatine Shuttle • Outreach & Partnering • Iowa QC Senior Ambassadors Program • QC TAG • Riverfront Circulator Project • Website portal

  20. Ridership Trends

  21. HIGHLIGHTS: Bettendorf Transit: Working the niches + 54%

  22. HIGHLIGHTS: Bettendorf Transit: Working the niches, cont… Bettendorf’s FY 07 total PassPort sales 30.6% greater than FY 06

  23. HIGHLIGHTS: Bettendorf Transit:Working the niches,cont… • Bus advertising in-house: Aug. ’07 – 12 month contract

  24. HIGHLIGHTS: Reaching out to the Students… Bettendorf Transit & Davenport CitiBus implemented a joint college student discounted fare on Sept. 1st 2006

  25. Bettendorf Sept. +341% increase Oct. +150% Davenport Sept. + 256% increase

  26. Transit Ridership Trends

  27. HIGHLIGHTS: Davenport CitiBus: Total Restructure of Route System • Process duration: March ‘07 to July ‘07 • Extensive public involvement process: 3 public forums, 2 videos, input via “Action Center” • City of Davenport proclaimed July 9 “Transit Rider Appreciation Day” w/ no fare on CitiBus fixed routes on that day

  28. HIGHLIGHTS: Davenport CitiBus:Route Restructure, cont… • New routes effective July 9 • Bettendorf Transit & MetroLink joined celebration • “Fare-free” cooperative effort!

  29. New CitiBus Routes bring a Fare-Free day in the QCA Q-C buses forego fares for a day By David Heitz As a Davenport CitiBus rounded a corner Monday and pulled into the Meadowcrest Gardens senior housing complex near West 53rd and Pine streets, about a dozen riders waited at the new stop, clapping and cheering.“I won’t feel like a shut-in anymore,” a beaming Peggy Smith said as she boarded the bus. “I’m thrilled. I’m so excited. I feel like a kid. And today it’s free!” Continued….. “QC buses forego fares for a day” Tuesday, July 10, 2007 QC Times reporter Dave Heitz takes a bus ride and provides first hand coverage of fare free "Transit Rider Appreciation Day". “Free bus rides help bring in new routes” Saturday, July 07, 2007 Dispatch/Argus coverage of the new CitiBus routes and "fare free" day in the Quad Cities. “CitiBus to launch new routes on Monday” Saturday, July 07, 2007 QC Times coverage of the new CitiBus route system and "Transit Rider Appreciation Day" “Transit Rider Appreciation Day” Sunday, July 01, 2007 Monday, July 9th is "Transit Rider Appreciation Day". No fares will be charged on the fixed routes this first day of the new route system. Read on to learn more. CitiBus to launch new route changes Monday By Jennifer DeWitt Beginning Monday, Davenport CitiBus will introduce a series of route changes aimed at improving access for current bus riders as well as attracting a new generation of passengers. “There hadn’t been route changes for so long that we had to expand to areas of the city that didn’t even have service,” CitiBus general manager Tom Wittig said of the changes, which were developed in part from recommendations by current and prospective riders as well as bus drivers and others. Continued…..

  30. HIGHLIGHTS: Davenport CitiBus:New MapsforNew Routes

  31. HIGHLIGHTS: Davenport CitiBus: New MapsforNew Routes, cont….

  32. HIGHLIGHTS: CitiBus Launches the New “CitiPass” in October & adds to the QC-Wide “FARE” Variety…

  33. Transit Ridership Trends

  34. HIGHLIGHTS: River Bend Transit:Launch of QC- Muscatine Employee Shuttle Interest in 2006 pilot program indicated great need for QC-Muscatine service

  35. HIGHLIGHTS: River Bend Transit: QC- Muscatine Employee Shuttle,cont… Phase 1 Status: 2007 ICAAP grant application approved Launch Date: January 2008 Target: Muscatine employers with employees commuting from the Quad Cities Valuable Facilitator: Muscatine Chamber of Commerce

  36. HIGHLIGHTS: River Bend Transit: QC- Muscatine Employee Shuttle,cont… Phase 2 Status: ICAAP grant submitted Oct. 1, 2007 Proposed Launch Date: January 2009 Target: Quad Cities employers with employees commuting from the Muscatine area Ultimate Project Goal: Fully reciprocal, self-sustaining commuter service

  37. HIGHLIGHTS: Cooperative Efforts & PartnershipsIowa QC Transit Ambassador’s Program: Partners: • Generations Area Agency on Aging • Friendly House • Scott County Health Dept. • Signature Management • River Bend Transit • Davenport CitiBus • Bettendorf Transit

  38. HIGHLIGHTS: Iowa QC Transit Ambassador’s Program, cont… 2007 Awards: • Shining Star Award at the Iowa Governor’s Conference • “Excellence in Coordination” award from Iowa Dept. of Transportation There are currently ambassadors in 7 locations in Bettendorf & Davenport

  39. HIGHLIGHTS: Cooperative Efforts & Partnerships QC TAG works to improve the quality of life in the QCs by promoting a balanced approach to transportation that encourages walking, biking, and public transportation. (QCTAG mission statement) Core member of QC Transportation Advocacy Group

  40. Bike-to-Work Week(May 14 – 18)

  41. HIGHLIGHTS: Cooperative Efforts & Partnerships Bettendorf Transit, Davenport CitiBus, and MetroLink have teamed up to determine the feasibility of jointly shared, limited stop, seamless Riverfront Circulator. This route would run bridge-to-bridge on both sides of the river with expanded hours, and would target visitors and convention-goers.

  42. HIGHLIGHTS: The cooperative efforts and support of the four Cities involved, the QC Convention & Visitors Bureau, and a multitude of local stakeholders will be critical to the feasibility and success of this exciting potential transit project.

  43. Want to know more???? Visit the QC transit portal: www.qctransit.com

  44. Merci! Gracias! Thank you! Danke!

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