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Advertising Web Quest

Introduction. The average teenager spends about 6 3/4 hours a day using media --38 hours/week . That's TV and movie time, magazines, newspapers, playing video games and using the computerThe average child sees approximately 20,000 commercials/year. About 57% of viewers surveyed in 1996 enjoy comm

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Advertising Web Quest

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    1. Advertising Web Quest Communications

    2. Introduction The average teenager spends about 6 3/4 hours a day using media --38+ hours/week . That's TV and movie time, magazines, newspapers, playing video games and using the computer The average child sees approximately 20,000 commercials/year. About 57% of viewers surveyed in 1996 enjoy commercials as much as television programs. Advertisers spend over $40 billion each year on television commercials. Teenagers spent $141 billion in 1998. How much money do 4-12 year-olds spend each year on candy, soft drinks, and snacks? $2 billion. It's estimated that 78% of children influence what their parents buy. By the time you are 18, you will have seen about 20,000 food commercials advertising food low in nutrition. The average woman shown in ads is 5'9'' and 110 lbs; the average American woman is 5'4' and 142 lbs. 59% of Americans get their news mostly from TV although 53% of Americans think the news is often inaccurate (from Media Focus: Analyzing and Producing Mediaby McDougal Littell, 2001)

    3. PROCESS Select the fact that surprised you the most from the previous slide. Write the fact and citation down. Explain why it was the most surprising. (write in complete sentences)

    4. TEST YOUR KNOWLEDGE On the next slide, you will find 6 advertising quizzes. Please click each link and complete the quiz. Then write down your score after you take each quiz. Be honest, your scores are not going to affect your grade.

    5. QUIZZES Popular Slogans Advertising Slogans Advertising Slogans II Advertising Slogans III Advertising Mascots Pop Songs in TV Ads

    6. RESEARCH Click on the following links to find answers to the questions on your lab sheet and learn more about how advertising works. THIS MAY OPEN YOU EYES!

    7. LINKS - RESEARCH Language Media Tools Advertising Techniques Common Advertising Strategies Food Advertising Strategies

    8. TASK Now that you have researched Advertising and assessed how it affects you�. DESIGN AN AD that uses one of the propaganda techniques.

    9. Use the template to help plan your ad. Don�t give away the propaganda technique. We will quiz the class after all the ads are done. The ad must be appropriate for school. GOOD LUCK and HAVE FUN!!!

    10. AD EXAMPLES The following link will take you to a variety of ads using different propagandas. EXAMPLES

    11. EVALUATION

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