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#VOTE4CHILDREN CAMPAIGN

Join the #VOTE4CHILDREN campaign to influence political parties' manifestoes and take action for children's rights. Launching with a tweet-a-thon, radio campaign, and powerful campaign films.

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#VOTE4CHILDREN CAMPAIGN

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  1. #VOTE4CHILDREN CAMPAIGN

  2. Highlights • Meeting with Political Parties to influence their party’s manifestoes • Launch of #VOTE4CHILDREN campaign in collaboration with Youth Ki Awaaz • #VOTE4CHILDREN radio campaign • #VOTE4CHILDREN public day of action • Celebrities root for #VOTE4CHILDREN • #VOTE4CHILDREN tweet-a-thon • #VOTE4CHILDREN campaign film

  3. Meeting WITH POLITICAL PARTIES

  4. #Vote4Children Public Day of Action

  5. #Vote4Children public day of action • United for Children: 23 Organisations come together to raise the last call for children’s rights including Save the Children, Gain CRY, Nine is Mine, Wada Na Todo, Haq, Youth Ki Awaaz • One Voice: 3000 children, civil society organisations, children joined together in one action • Activists stand up for children: Well known dalit rights activist Paul Diwakar, feminist activist KamlaBhasin, RTI champion Nikhil Dey, NFI director and GCAP co-chair Amitabh Behar, disability rights activist Anita Ghai • Artists for cause: Artists and bands including EKA Music, Kalyani, Joshua Neville, Jasleen Royal, Rishab Shankar, Mohd. Akram will stand in support through expressions of music

  6. Launch of #Vote4Children Campaign

  7. Week 1+2 (12 – 26 March) Content • 12th March: #Vote4Children pledge launched • Content published: 6 posts were put up on Youth Ki Awaaz – • Ms. Shireen Vakil Miller’s feature, talking about her experiences and what it really means to fight for child rights in India • Mr. Raghu Rai’s photo story • The shocking story of Reshma’s child birth • Here’s why we want you to #vote4children • Video: Servita • Guest post by Shabana Azmi • Pledge landing page launched • Facebook and Twitter promotions started

  8. Week 1+2 Reach 180040 page views on the posts on Youth Ki Awaaz 163 sign ups in the first week of launch of the pledge Facebook outreach: 881002 user reach Twitter outreach: 87631 accounts reached, over 1 million impressions Thunderclap set up

  9. Week 3+4: 27 March – 9 April Content • Content published: 6 posts were put up on Youth Ki Awaaz – • Celebrity quotes • Schools in India’s violence affected zones • New born photo story • Right to Education Bill • Call to action for Jantar Mantar event • Brick Kilns story • Thunderclap target achieved and executed • Tweetathon organized

  10. TWEET-A –THON 9 APRIL 1:00- 2:00 PM

  11. Week 3+4 Reach 96783 pageviews on the posts on Youth Ki Awaaz 610 sign ups of the pledge Facebook outreach: 700420 users reach Twitter outreach: 153099 accounts reached, over 3 million impressions Twitter chat organized and over 2 million tweet impressions added within 1 hour of tweeting

  12. Total Reach Total Twitter reach: 3594713 impressions Total Facebook outreach: 1701422 user impressions Total articles published: 12 Total page views for content on Youth Ki Awaaz: 276823

  13. Celebrities root for #Vote4Children Celebrities spread the word on twitter @azmishabana 3 tweets; reach 631000 followers @nanditadas 3 tweets; reach 6298 followers @KapoorKKunal 2 tweets; reach 293000 followers @Irrfan_k (actor Irrfan Khan) 1 tweet; reach 249000 followers @sonamkalra (singer, Sufi Gospel Project) 1 tweet reach 2367 followers @ashish30sharma (popular TV actor) 2 tweets reach 8199 followers

  14. Celebrities lend their voice for #VOTE4CHILDREN Quotes from ShabanaAzmi, Parineeti Chopra, Kunal Kapoor and Nandita Das to use for the campaign and media Parineeti Chopra signs of a letter endorsing #Vote4Children urging people to take action sent to Youth Ki Awaaz campaign supporter base Parineeti Chopra, face of SC’s online push for #Vote4Children

  15. #Vote4Children Radio Campaign • Radio City 91.1 FM and HIT 95 FM promote #Vote4Children campaign highlighting statistics on child mortality, children engaged in labour and children out of school. Call to action – give a missed call on 01166030030 

  16. #Vote4Children Campaign Films • Three campaign films • One Take Truth (insert hyperlink) • If You Don’t I Die (insert hyperlink) • The Silent Speech (insert hyperlink) Films to be used for online #Vote4Children campaign Airing on NDTV India

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