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Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy Thursday 9th December 2010 International/Erasmus Promotion at CIT . International Information/ Promtion at CIT. Message Target Audiences Methods. International Information/Promotion at CIT .
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Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy Thursday 9th December 2010 International/Erasmus Promotion at CIT
International Information/Promtionat CIT • Message • Target Audiences • Methods
International Information/Promotion at CIT Message(s): • Promotion of international / Erasmus mobility & networking opportunities • Practical information • Dissemination of “Erasmus Success Stories” and “value-added” benefits of international cooperation and mobility
International Information/Promotion at CIT Target audiences: • Prospective incoming students • Outgoing students • CIT staff • Partner institutions • Outside agencies/ stakeholders • General public
International Information/Promotion at CIT Target audience # 1: Incoming Erasmus Students • LLP Erasmus promotion at home institution • Erasmus alumni • Partner Fairs/International Staff Weeks • Visiting CIT students • Visiting CIT lecturers • CIT website: http://www.cit.ie/erasmus
International Information/Promotion at CIT Target Audience # 2 Outgoing Erasmus Students: • Visiting exchange students • Visiting teachers from partner institutions • Former Erasmus participants: students/staff • International Students’ Society • ExpliCIT Students’ Union magazine • CIT website: http://www.cit.ie/erasmus
International Information/Promotion at CIT Target Audience # 3 Outgoing CIT Staff: • Staff Intranet • Visiting teachers from partner institutions • CIT lecturing staff who have previously visited partner institutions • CIT magazine: Learning City
International Information/Promotion at CIT Target Audience # 4 Erasmus Partner institutions: • CIT website • International office • Visiting Lecturers from CIT • Visiting Students • CIT magazine: Learning City
International Information/Promotion at CIT Target Audience # 5 External / Stakeholder organisations (e.g. HETAC, NA, …..) • CIT magazine: The Learning City • CIT website: http://www.cit.ie • Programmatic Review submissions • Research funding submissions • Annual Reports
International Information/Promotion at CIT Target Audience # 6 General Public • Media coverage • The Learning City (CIT Alumni) • CIT Prospectus / course leaflets • Annual Reports • CIT website
International Information/Promotion at CIT Communication Tools Current (Conventional): • Print - The Learning City, ExpliCIT, brochures • Media • Website • Promotional videos • Fairs / networking meetings
International Information/Promotion at CIT How we reach these target audiences…
International Information/Promotion at CIT Examples….
International Information/Promotion at CIT • The Learning City CIT magazine
International Information/Promotion at CIT The Learning City
International Information/Promotion at CIT The Learning City (December 2010)
International Information/Promotion at CIT The Learning City Conor Moynihan’s Erasmus exchange to BlekingeTekniskaHogskola (BTH), Karlskrona, Sweden
International Information/Promotion at CIT The Learning City
International Information/Promotion at CIT CIT Students Union Magazine
International Information/Promotion at CIT • Public Relations Press & Media Coverage
International Information/Promotion at CIT • Erasmus Brochure
International Information/Promotion at CIT • New Media
International Information/Promotion at CIT • New Media: CIT Website
CIT Website www.cit.ie/erasmus
International Information/Promotion at CIT • New Media: Student Blogs
Student Blogs www.jackhiggins.ie/finland
International Information/Promotion at CIT • New Media: Promotional Video/Youtube
International Information/Promotion at CIT Future opportunities: • New Media: • Erasmus Facebook • Erasmus IP Network (example) • CIT Staff Intranet
Innovative Ideas Istanball - I. UNeECC Summer School in Istanbul, Trukey, 2010 [HQ] by University Network of the European Capitals of Culture