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New business Practices

New business Practices . Jason Lau, Scott Johnson, Scott Monk, Zack Rivera. Old Business Practices New Business Practices MLB NFL NBA Relevance to sport Manager . Table Contents. Season tickets High payroll Licensing Sponsorship. Old Business Practice. Ticketing Cutting Payroll

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New business Practices

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  1. New business Practices Jason Lau, Scott Johnson, Scott Monk, Zack Rivera

  2. Old BusinessPractices • New Business Practices • MLB • NFL • NBA • Relevance to sport Manager Table Contents

  3. Season tickets • High payroll • Licensing • Sponsorship Old Business Practice

  4. Ticketing • Cutting Payroll • Women • Regional Sports Network Major League Baseball

  5. Dynamic pricing • Pricing tickets off of up to minute market value • Similar to hotel and airline pricing • Incentive for fans to buy season tickets • Allows fans to save money attending lower demand games • Boost revenue maximization goals for franchises Ticketing

  6. Houston Astros are cutting payroll • Viewed as greedy • 2012 payroll not as big as A-Rod’s contract • Investing in farm system • All 4 teams in playoffs • Create a sustainable winning franchise Cutting Payroll

  7. Women make up 46% of MLB fan base • New clothing line geared towards women's interests • VS Pink • Baseball 101 and Stitch N’ Pitch Women

  8. Mariners bought controlling interest in ROOT Sports • Keep all TV revenue • Control of their own broadcasting • Increases value of franchise Regional Sports Network

  9. Report came out that Houston Astros were most profitable team in MLB history • False • Comcast SportsNet Houston running at a loss • RSN not always a cash cow • No major carriage agreements • Start up costs Beware

  10. The Seattle Seahawks

  11. Holistic approach to taking care of players • Yoga regimen • Director of Player Health • Sleep journal What Is Being Done Differently?

  12. Extensive new player orientation • Life skills consultant for rookies • More emphasis on interview process • Weeding out of ‘wrong’ players What Is Being Done Differently?

  13. Environmentally conscious • All food in the player/coach cafeteria is from local organic farms • Leftovers are then taken to local family run farms to feed chickens and cows, which will be used as food later. What Is Being Done Differently?

  14. One of the worst secrets in the NBA • Seen in advance of highly regard draft class • 2014 draft class best in recent years NBA Teams Tanking

  15. Philadelphia 76ers were a playoff team last year • Made questionable trades • Milwaukee Bucks fans urging team to tank • Fans know team isn’t championship caliber Current Examples

  16. Marquee rookies bring high profits • Profits are the bottom line • NBA Draft lottery is an attempt to prevent teams from tanking • “Suck for Luck” trend in NFL Trend in Sports

  17. Always be aware • Business practices are constantly changing • Follow trade journals (Street & Smith) • Sports are truly a business • Driven by profits • Innovation is risky • High risk, high reward Implications

  18. New Sport Managers leading future change • Many professional sports are at crucial times • NFL • Concussions, Filling stadiums • MLB • Filling stadiums, PED use • NBA • Filling stadiums, competitive balance • NHL • Player safety Relevance to Sport Managers

  19. Questions or Comments? (Not for Jason) Thank You!

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