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Knowledge Mobilization/ Knowledge Translation. HOW TO DO IT!. the WHO? t he WHAT? the HOW? ***************** t he WHEN? t he WHAT IF? the WHAT NOW?. WHO?. ** involve key people and stakeholders throughout all stages of the process if possible.
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HOW TO DO IT! the WHO? the WHAT? the HOW? ***************** the WHEN? the WHAT IF? the WHAT NOW?
WHO? ** involve key people and stakeholders throughout all stages of the process if possible ** consider the culture of the population/organization who you are reaching out to ** make use of already existing partnerships or natural go-betweens to help deliver information Who will you reach? Who will benefit from this information? - other researchers, service providers, consumers, organizations/associations, public, media, decision/policy makers, industry leaders, research funders, special interest groups What characteristics are most important in the audience when it comes to sharing knowledge with them? - education level, expertise, time availability, readiness for change, organizational priorities Who will share the knowledge? - an individual, group, organization -credible, trustworthy, professional, appropriate
WHAT? ** different messages for different audiences ** messages may emerge as the process unfolds ** consider what is feasible given time and resources WHY?? ** be sensitive to the implication your message may have What is the key message? What information do you want to share? • data, findings, conclusion, recommendations, your process What do you want to accomplish by sharing this knowledge? • awareness, interest, policy change, behavior change, set an example • specific outcomes of your research and knowledge sharing **very important**
HOW? ** different approaches for different audiences ** the options are endless – be creative ** use your strengths and existing assets and connections ** share message repeatedly using a variety of ways How will you share the message/knowledge? What strategies will you use? • social media, email, events, discussion, presentation, newsletter, training session, lunch and learn, infographic, publication, media, press release, webinar, communities of practice, etc……….. What opportunities exist for sharing this knowledge? -ask stakeholders and colleagues for suggestions
THE MORE INTERACTIVE THE BETTER! ** traditional dissemination, such as academic publications, and conference presentations, is a passive form of sharing. It may be easier to reach a broad audience, but it is less effective. ** use methods that encourage exchange of ideas/knowledge
WHEN? Ideally Knowledge Mobilization should be integrated into the entire process- through collaboration between researchers and research users. - setting the research questions, deciding on methodology, collecting data, interpretation and dissemination of findings
WHAT IF? WHAT NOW? Know your barriers- What obstacles might you face? Evaluate– Have you reached your audience? Have you met your objectives? - policy/procedures of organization, sensitivity to the subject being studied, participation, etc. Revise, try again or try something new if needed.