280 likes | 395 Views
Servicekoncept. LM Information Delivery and EBL co-operation. LM and EBL co-operation since April 2011 Local awareness Local support LibNet- integration search e-books via LibNet . Getting the Most out of Demand-Driven Acquisition . EBL’s History with DDA Why DDA?
E N D
LM Information Delivery and EBL co-operation • LM and EBL co-operation since April 2011 • Local awareness • Local support • LibNet- integration search e-books via LibNet
EBL’s History with DDA • Why DDA? • Overview of EBL’s DDA • Planning and Managing a DDA Programme Overview
Developed in collaboration with academic libraries and publishers • 2003 - Presented joint paper with CERN on topic of ILL and DDA at IFLA Interlending and Document Delivery conference • 2004 - Launched EBL with DDA model • 2005 - Swinburne University (AU) –first library to load whole EBL catalogue in OPAC and enabled automated STL and auto-purchasing (still using DDA today) • 2012 - Approximately60% of our worldwide customers are using some version of DDA • EBL has 7 years+ of experience with DDA EBL’s History with PDA/DDA
Why Libraries are using EBL’s DemandDriven Acquisition… • Some of the benefits of demand-driven access… • Provides critical mass of widest selection of titles available to patrons - competition with Google / Amazon • Budget goes toward funding what actually gets used • Eliminates time required for selectors to search for titles and purchase • Patrons access most up to date content - new titles are immediately available when added to catalogue • Provides alternative to ILL • Titles selected through DDA circulate 3-5 times more than those selected upfront
Overview of EBL’s DDA • Demand-driven access takes advantage of the immediacy of the digital medium… • EBL’s Demand-driven Acquisition enables libraries to make ebooks visible to patrons without • purchasing the titles outright. Titles can then be ‘rented’ or purchased according to pre • defined rules as needed by patrons. • Access to non-owned either through library OPAC (by loading MARC records) and/or within the EBL platform • 5 minutes free browsing for non-owned titles • Beyond the browse period, libraries decide what permissions apply
Libraries choose which access permissions to use: • Mediated Access – • Beyond browse period, patrons can request or recommend books to library • Library is alerted of patron requests • Libraries can choose to either purchase or rent requested titles (or not) • Non-mediated short-term loan – • Beyond browse period, patrons automatically trigger a one-time short-term loan (rental) of • an ebook. • Automated short-term loans can be price-mediated (i.e. rental over £20 is mediated) • Auto-purchase – • Auto-purchase triggered on the first access or after designated number of short-term loans (i.e. after 2nd or 3rd access) Overview of EBL’s DDA • STL Pricing: • 1day = ~ 10% list price • 1 week = ~ 15% list price • 2 week = ~ 20% list price • 4 week = ~ 25% list price
Set a budget and timeframe • Rate of expenditure depends on many factors but most commonly: • Number of patrons accessing content • Number of remote users • Number of titles being made available • Your library’s 'digital footprint' • Define your values and expectations • Ownership vs. access • What do you want to achieve? Planning a DDA Programme
EBL’s Budget Management Tools • EBL provides range of tools to help you easily manage your DDA program… • Budget / Deposit tracking tools and alerts • Daily, Weekly, or Monthly expenditure alerts • Manage multiple budgets – per subject area/fund code • Weekly or monthly invoices and statements • Subject/fund-code differentiated alerts – for acquisitions and/or requests • Shape usage - STL limit per user (per day or week) / browse before download • Price limits on STL or purchase price
Marketing your DDA service to your patrons • Level of marketing may depend on desired outcomes – potential for affecting behaviour? • Most basic way to market service is through adding MARC records to OPAC or exposure through discovery layer • Market the service • PR for being responsive to user’s input and choice • Greater awareness promotes understanding • Customise automated alerts and messages to facilitate interaction and gather feedback • Customise messaging throughout site for better user experience
Usage and Customization Tools • EBL provides range of tools to help you easily manage your DDA program… • Customizable Alerts for library and users • Custom messaging on site and in alerts • Detailed real-time usage (including COUNTER) and invoice reports • Optional ‘data-mining’ tools – provides deeper analytical data about who is using what (injected into usage and invoice reports) • Purchase trigger – move up or down • Profile can be adjusted at any time
Customisemessaging on the web site to better set user expectations and explain what is happening and why. Customise Alerts & Site
Customise alerts to better communicate policies and access options with patrons. Alerts can be used as a subliminal way to market the service the library is providing and solicit feedback from patrons. Customise Alerts & Site
Analyseyour stats • EBL offers both COUNTER compliant and custom usage and invoice reports • DDA usage and invoice reports give wealth of information for analysing program • Consult with your vendor to help with analysis • Identify and understand trends • Revisit budget, profiles and settings based on analysis • DDA statistics provide powerful justification for budget assignment and program performance