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Survey Research Soc 102

Survey Research Soc 102. When to Use a Survey. Behavior Attitudes/beliefs/opinions Expectations Self-classification Knowledge. 2. The Logic of Survey Research. What Is a Survey? Measures of variables, usually all respondents answer the same questions Conducting a Survey

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Survey Research Soc 102

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  1. Survey Research Soc 102

  2. When to Use a Survey Behavior Attitudes/beliefs/opinions Expectations Self-classification Knowledge 2

  3. The Logic of Survey Research • What Is a Survey? • Measures of variables, usually all respondents answer the same questions • Conducting a Survey • Interview schedule • Questionnaire (self-administered) 3

  4. Figure 7.1: Steps in the Processof Survey Research 4

  5. Table 7.1: Summary of Survey Question Writing Pitfalls 8

  6. Table 7.2: Threatening Questionsand Sensitive Issues 9

  7. Constructing the Questionnaire • Questionnaire Design Issues • Length of Survey or Questionnaire • Question Order or Sequence • Agree/Disagree, Rankings, or Ratings • Open versus Closed Questions • Open and closed-ended questions • Nonattitudes and the Middle Positions 13

  8. Types of Surveys • Mail/self-administered questionnaire • Advantages • Disadvantages • Web surveys • Advantages • Disadvantages 16

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