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Stereotypes. Stereotypes are a type of cultural knowledge.Cultural vs. personal stereotypesSome debate about whether there is a differenceIf you have not yet, please take the IAT and decide for yourself!. Stereotypes. Cultural stereotypesConsensus lends to their validityProbabilistic associati
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1. Prejudice
2. Stereotypes Stereotypes are a type of cultural knowledge.
Cultural vs. personal stereotypes
Some debate about whether there is a difference
If you have not yet, please take the IAT and decide for yourself!
Personal stereotypes are idiosyncratic personal beliefs
Cultural stereotypes are those we have knowledge about
Personal stereotypes are idiosyncratic personal beliefs
Cultural stereotypes are those we have knowledge about
3. Stereotypes Cultural stereotypes
Consensus lends to their validity
Probabilistic associations
Flexible—not all men or all women
Resistant to disconfirmation
Via exceptions to the rule
Illusory correlations
Illogical nature of emotion based beliefs
If everyone agrees about the characteristics that describe a group—these beliefs are validated
Specific exceptions: women are submissive unless they are ice queens. Think of other exceptions—nerds, sports chicks, etc.If everyone agrees about the characteristics that describe a group—these beliefs are validated
Specific exceptions: women are submissive unless they are ice queens. Think of other exceptions—nerds, sports chicks, etc.
4. Prejudice is an attitude Affective component
Emotional valence (positive or negative)
Strength
Cognitive component
Stereotypes
Behavioral component
Discrimination
5. Prejudice, Stereotypes, Discrimination Prejudice : a negative attitude toward a group based on their group membership
Stereotypes : generalizations about groups (beliefs, schemas)
Discrimination: a negative or harmful behavior toward a group LOOK AT THE BOOK DEFINITIONSLOOK AT THE BOOK DEFINITIONS
6. Stereotypes How are stereotypes caused and maintainted?
Social cognition and information processing
Functions of stereotypes
Prescriptions, system justification, and oppression
Self Fulfilling Prophecies
Reduction: Can we reduce stereotypes?
7. Stereotypes help us categorize the social world Stereotypes as schemas and mental short cuts
Placing people into categories minimizes cognitive effort
Simplifies social life
Generates expectancies about how to interact with different types of people
8. Stereotypes are relatively effortless Stereotypes serve as expectations
Direct attention to certain aspects of available information
Color the interpretation of that information
Influence the way the information is retained in memory
Serve as hypotheses that are favored in the interpretation of new information (confirmation bias)
9. Stereotyped subtypes Used to deal with within group variability.
Subtypes go beyond trait descriptions to encompass socially acceptable roles and occupations
Rather than replacing or diminishing stereotypes, subtyping helps to maintain them, in part, by ‘fencing off’ exceptions to the rule
Rather than replacing or diminishing stereotypes, subtyping helps to maintain them, in part, by ‘fencing off’ exceptions to the rule
10. Group processes motivate & maintain stereotyping Assimilation and Contrast
Minimize outgroup differences and exaggerate ingroup differences
Ingroup bias
The minimum group paradigm
Entitativity
Perceived interchangability of members
Outgroup homogeneity
See outgroup members as similar in terms of attitudes, values, traits, and other characteristics
11. All Aboard!
12. Stereotypes are a maintained by social norms Descriptive stereotypes represents expectations about what category members are typically like
Violations of descriptive stereotypes generate surprise but not anger or punishment
All stereotypes function like descriptive norms
All stereotypes function like descriptive norms
13. Some stereotypes function like prescriptive norms Prescriptive norms are beliefs about what category members ideally ought to be like
Prescriptive stereotypes & system justification justify or rationalize a social system in which people traditionally occupy different role and status positions because of social category membership.
Enables perceivers to justify their beliefs about the conduct of others
Legitimizes long standing social practices and status hierarchies
justify or rationalize a social system in which people traditionally occupy different role and status positions because of social category membership.
Enables perceivers to justify their beliefs about the conduct of others
Legitimizes long standing social practices and status hierarchies
14. Prescriptive Stereotypes Violations of prescriptive stereotypes generate anger and social punishment as well as surprise
Only some stereotypes are prescriptive
15. Descriptive stereotypes:
Cognitive simplification: categorization
Generate surprise
Minorities are stupid
Women are polite, submissive
Prescriptive stereotypes:
Beliefs about what group members “ought” to be like
Justify social system in which people hold different status and roles
Anger and social punishment possible
Justification examples: voting rights, crappy jobs, lack of power
16. Prescriptions & System Justification Ensures that people gravitate toward roles and levels of status considered appropriate for them
Men depend on women to perform primary domestic and child care responsibilities
Gender role and status distinctions create prescriptions Prescriptive stereotypes
To keep the system running, whites encouraged prescriptive ideals for blacks that matched the roles they depended on blacks to play
Prescriptive stereotypes
To keep the system running, whites encouraged prescriptive ideals for blacks that matched the roles they depended on blacks to play
17. Prescriptive stereotypes describe the function of stereotypes Stereotypes are perpetuated and sustained because they serve three functions:
Ego-Justification
Group Justification
System Justification
“it is possible for a stereotype to grow in defiance of all evidence” (Allport)
Take three groups: Women, Hispanics, and MuslimsTake three groups: Women, Hispanics, and Muslims
18. Social Group X Ego Justification
Downward social comparison
Better than average effects
Denigrate Mr. X to increase my self worth
Group Justification
Group Y is better than X
Social groups transform into “natural” groups
People in group Y deserve resources more than people in group X
Think of Jewish distinction in blood and taste; African and Native Americans vs. whites as natural categories that have biological distinctionsThink of Jewish distinction in blood and taste; African and Native Americans vs. whites as natural categories that have biological distinctions
19. Stereotypes and System Justification When so-called “natural” distinctions justify treatment and the status quo
Stereotypes explain why inequalities exist and uphold the status quo
Stereotypes justify unequal treatment
Due to their natural deficiencies in abilities, intellect, etc., people who belong to group x do not have equal power
How are Saudi’s justifying treatment of women? Gender and Natural distinctions
Group X does not deserve….
Group X cannot do …..
Group X should just…….
Due to their natural deficiencies in abilities, intellect, etc., people who belong to group x do not have equal power
How are Saudi’s justifying treatment of women? Gender and Natural distinctions
Group X does not deserve….
Group X cannot do …..
Group X should just…….
20. Who gets stereotyped? Wheel of oppression and Peggy McIntosh
What’s normative, desired, and/or most usual in your society? What is expected and regular? What’s standard?
Able-bodied
White/light skin
Male
Heterosexual
Christian
Middle-class
Native English speaker
Relatively young
22. Stereotype Maintenance? We know why stereotypes are often used
Can simplify cognitive processes and direct attention
We know, in part, how they are maintained
Their function leads to their maintenance
Social validity
Downward social comparisons and self esteem
Self fulfilling prophecies
23. Self Fulfilling Prophecies Stereotypes cause people to construct a social reality that supports them
Several processes lend to a self sustaining prophecy that allows stereotypes to perpetually regenerate in the culture at large
Self selection
Social interaction and confirmation
Conformity pressures and consequences of deviance
Self selection
Social interaction and confirmation
Conformity pressures and consequences of deviance
24. Self fulfilling prophecy Self stereotyping occurs when people form an identity
Socialization processes cause people to internalize different expectations for their behavior
E.g. expectation that men should be status seekers and women should be nurturing
Involves willingness to adhere to a set of cultural rules when making decisions about one’s life course
Forfeit genuine interests if they collide with these rules
Involves willingness to adhere to a set of cultural rules when making decisions about one’s life course
Forfeit genuine interests if they collide with these rules
25. Perceptual and Behavioral Confirmation Both prescriptive and descriptive aspects of stereotypes can lead to confirmation processes
Confirmation bias and correspondence bias
Perceptual confirmation occurs when people perceive others in ways that make them seem more stereotype consistent
Perceptual confirmation occurs when people perceive others in ways that make them seem more stereotype consistent
26. Behavioral Confirmation and Self fulfilling prophecies Behavior confirmation occurs when perceivers behave in ways that actually elicit stereotype consistent behaviors from others.
Zimbardo’s follow up for blue-eyed, brown-eyed (brilliant children study)
Synder and Tanke’s attractiveness telephone study
Perceivers are not mere passive recipients of information; they can also direct social interactions in ways that fulfill their beliefs
Perceivers are not mere passive recipients of information; they can also direct social interactions in ways that fulfill their beliefs
27. Conformity The need to avoid gender deviance can lead men and women to not even try to correct their faulty performance on a task when they believe their mistakes are gender driven
Hair braiding vs, knot tie
Visual search and gender consistent performance Other social groups may conform to others expectations about them
Other social groups may conform to others expectations about them
28. Reactions to Non-Conformity: Social Rejection Ostracism activates the same region of the brain that is activated when suffering physical pain and cognitive conflict
Fear of ostracism is sufficiently powerful that people will go against their better judgment to avoid it
Ostracized individuals employ many counter measures to reinstates themselves as worthy members of a group, including conforming to incorrect majority opinion
Research suggest that individuals will withhold or change their dissenting opinions for fear of social reprisals (e.g.Challenger and Asch’s line study)
Ostracized individuals employ many counter measures to reinstates themselves as worthy members of a group, including conforming to incorrect majority opinion
Research suggest that individuals will withhold or change their dissenting opinions for fear of social reprisals (e.g.Challenger and Asch’s line study)
29. Obstacles to Nonconformity It is only when a critical mass of stereotypical “vanguards” emerge that stereotypes can be eradicated—people in the spot light that act as more than ‘token’ subtypes.
The sheer number of disconfirming examples eventually lead these stereotypes to be obsolete.
Consider that women were once thought to be too irrational to be worth educating or allowed to vote
Women were thought to be too emotional to be rational and were not allowed (and still not allowed in some cultures) to participate in society (politically, socially, academically, artistically….ect)
African Americans were believe to be physically incapable of athletic prowess (and were not allowed to participate in sports),
Irish immigrants were ghettoized because they were thought to be drunken, slovenly, and promiscuous.
Consider that women were once thought to be too irrational to be worth educating or allowed to vote
Women were thought to be too emotional to be rational and were not allowed (and still not allowed in some cultures) to participate in society (politically, socially, academically, artistically….ect)
African Americans were believe to be physically incapable of athletic prowess (and were not allowed to participate in sports),
Irish immigrants were ghettoized because they were thought to be drunken, slovenly, and promiscuous.
30. Summary Stereotypes are caused and maintained
Simplify cognition, ease social interaction, function like expectations
Serve justification functions (support beliefs about outgroups, support the status quo)
Self fulfilling prophecies, behavioral confirmation, and fear of non-conformity sustain and perpetuate beliefs
31. Can Prejudice be Reduced? Contact Hypothesis
Mutual interdependence
Common goals
Equal status
Informal, interpersonal contact
Multiple contacts
Social norms of equality
Jigsaw classroom