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Sanitary warnings on alcoholic beverages French experience Pierre-Yves Bello, MD, MPH

Sanitary warnings on alcoholic beverages French experience Pierre-Yves Bello, MD, MPH. Protecting the unborn baby from alcohol Eurocare’s policy debate, the European Parliament 17th of September 2013. Alcohol & sanitary warnings in France. Plan. Context

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Sanitary warnings on alcoholic beverages French experience Pierre-Yves Bello, MD, MPH

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  1. Sanitary warnings on alcoholic beverages French experience Pierre-Yves Bello, MD, MPH Protecting the unborn baby from alcohol Eurocare’s policy debate, the European Parliament 17th of September 2013

  2. Alcohol & sanitary warnings in France Plan Context Implementation of the “No alcohol during pregnancy logo” on alcoholic beverages Elements on the evolution of beliefs and behaviours Conclusion

  3. Alcohol & sanitary warnings in France The French context • The French regulatory framework on alcohol ads is included in the Public Health code since the “Loi Evin “(1991) publication • Total ban on television • Partial ban on radio broadcasting • Total ban on newspapers, magazines and websites specifically for young people • Sponsoring is forbidden if it produces propaganda or advertisements • Content of ads is regulated (only the products and its description)

  4. Alcohol & sanitary warning in France The French context -2- • A sanitary warning on ads is mandatory (Art L3323-4 PHC) : • “all advertisement […] must display a sanitary message explaining that alcohol abuse is dangerous for health.”

  5. Alcohol & sanitary warnings in France Logo on alcoholic beverages • Impossible to define a non problematic threshold of consumption of alcohol during pregnancy : No alcohol during pregnancy • February 2005 : • law on disabled people’s rights • Senator’s Payet amendment : “All units of alcoholic beverages display a sanitary message advocating avoiding alcohol consumption by pregnant women.” • Decree (02/10/2006) : “the sanitary message must be either a text or a logo” • A warning message has been mandatory in France since October 2007

  6. Alcohol & sanitary warnings in France Logo on alcoholic beverages -2- “La consommation de boissons alcoolisées pendant la grossesse, même en faible quantité, peut avoir des conséquences graves sur la santé de l'enfant.” or

  7. Alcohol & sanitary warnings in France Some concrete examples logo on alcoholic beverages -3-

  8. Alcohol & sanitary warnings in France logo on alcoholic beverages -4- • The implementation of the mandatory warning was accompanied by : • Information at schools • Communication campaign • Information within pregnancy follow-up document • Professionals training • Experimental surveillance system

  9. Alcohol & sanitary warning in France Beliefs and behaviour

  10. Alcohol & sanitary warning in France Among pregnant women or those who recently gave birthNon definitive results Beliefs and behaviour -2- Knowledge of the sanitary warning : 66% Among alcohol consumers before pregnancy : 77% Among alcohol consumers during pregnancy : 75% Logo is remembered by 93% of women knowing the warning Logo is understood by 99% of women

  11. Alcohol & sanitary warning in France Alcohol consumption of pregnant women Beliefs and behaviours -3-

  12. Alcohol & sanitary warning in France Conclusion • Pregnancy and alcohol : • An increase in positive knowledge and attitude during the last 10 years • Dangers linked to alcohol are still underestimated in France • 8% PW had 4 drinks or more during the first three months • Warning logo • A relatively high knowledge of the warning message and its meaning, despite industrials’ reluctance, but • 25% of drinking pregnant women not aware of it • Necessity of making it more readable for consumers • A useful tool which must be included within a global strategy

  13. Alcohol & warning message in France Conclusion Thank you for your attention

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