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The Future of Premiums

The Future of Premiums. Mid Project Update TRAC Dev Workshop, January 16, 2013. Study Design. Environmental Scan Discussion Groups Online Surveys. Discussion Groups. Members not t ech savvy D id not own MP3 players or tablets. Did not download digital music.

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The Future of Premiums

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  1. The Future of Premiums Mid Project Update TRAC Dev Workshop, January 16, 2013

  2. Study Design • Environmental Scan • Discussion Groups • Online Surveys

  3. Discussion Groups • Members not tech savvy • Did not own MP3 players or tablets. • Did not download digital music. • Like the physicality/”shareability” CDs & DVDs. • Like the permanence/ease of the technology. • Exception Pandora & supplementary information from web

  4. Test Combo 1 – $150 Pledge6 DVDs plus Book

  5. Combo 2 - $150 PledgeWebsite Membership plus Book

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