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Explore strategies for libraries to become agents of change by enhancing organization, customer engagement, collection, and operational efficiency. Embrace digital resources, customer profiling, and proactive activities to stay relevant and engaging.
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WOL 2008 15-17 DECEMBER 2008
GROUP 4 ORGANIZATIONAL STRATEGY AND CHANGE: HOW CAN LIBRARIES BECOME A MORE EFFECTIVE AGENT OF CHANGE ?
EXPERTS FROM GROUP 4 • AIZAT KAMARUZAMAN (PETRONAS) • JAPRI BUJANG MASLI (PUSTAKA NEG. SARAWAK) • AZMAN AWANG (SECURITIES COMMISSION) • VALENTINO ABU BAKAR (UNIMAS) • ARYANTY AB. RAHIM (GALERI PETRONAS) • ROSNAH AB. MALEK (CYBERSECURITY MALAYSIA) • NIK SALIMAH NIK ABDULLAH (UKM) • NURUN NAZRAH AHMAD (JOHOR STATE LIBRARY) • RABIATUL AHYA MD SHARIF (UTP) • RADIA BANU JAN MOHAMAD (USM) • MUHAMMAD MUSA (PNM)
AREAS OF CHANGE • ORGANIZATION • CUSTOMERS/PATRONS • COLLECTION • OPERATION
1. ORGANIZATION • Establish strategic cooperation among libraries • Be the Centre of Excellence • Build networking e.g. library exchange program • Involvement in top management meeting and decision making • Knowledge expansion • Adapt to changes e.g. latest technologies • Top-down and bottom-up communication • Involvement in Corporate Social Responsibility (CSR) • Create proactive and creative activities • Be more customers oriented • Efficient and effective storage, retrieval and archival of corporate records and information
Cont… • Ensuring all activities meet target set • Transform library into a flexible and enjoyable centre e.g. provision of internal café (read and snacks), coordinate with Petrosains and etc. • Create loyal and life long memberships • Reward staff occasionally for motivation purposes
2. CUSTOMER / PATRONS • Support teaching, learning and research activities • Be more market driven • Create customers’ Profiling / Database • Develop skills in searching and usage of information • Conduct ongoing Information literacy activities • Inculcate readings habits to surrounding community • Driving the market • Instill interest in life-long learning • More activities for mind set change e.g. going digital or online services/references • Treat customers as investors
Create more activities e.g.: • Knowledge sharing sessions • Announce online journals / books • Book hunt • Most numbers books borrowed • Most frequent patron • Reading quote via e-mail • Announcement of news headline daily • Book reviews/ new books arrival • Conduct campaign “Information vs Diamond” • Conduct survey
3. COLLECTION • Niche library / collection • Digital collection • E-books • Online databases • E-Journals • Corporate memory • Digital archive
4. OPERATIONS/SERVICES • Library resources promotions • Market libraries as good as commercial centres • Enhances IT technical skills • Develop online services and activities (attract customers/registration of online membership)
And finally… Not all readers are leaders, but all leaders are READERS - Harry S. Truman (33rd US President) THANK YOU