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BAUER PLACE PORTFOLIO – NORTH WEST

BAUER PLACE PORTFOLIO – NORTH WEST. MEDIA PACK Q3 2013. BAUER place portfolio north west. 1.2 million listeners No.1 for reach and Share 57 % higher reach than our nearest competitor 40 % more listening hours Average age 38.

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BAUER PLACE PORTFOLIO – NORTH WEST

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  1. BAUER PLACE PORTFOLIO – NORTH WEST MEDIA PACK Q3 2013

  2. BAUER place portfolionorth west • 1.2 million listeners • No.1 for reach and Share • 57% higher reach than our nearest competitor • 40% more listening hours • Average age 38 Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE JSep13

  3. LISTENER PROFILES BAUER PLACE PORTFOLIO NORTH WEST REACHES 1,208,000 ADULTS EVERY WEEK • 41% of listeners are male, 59% are female • 57% of listeners are ABC1, 43% C2DE • 77% of listeners are Main Shoppers • 43% of listeners have children 0-14 • Has a commercial Share of 19.7% Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Sep13

  4. REACH BY AGE BREAK WEEKLY REACH (000) Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE JSep13

  5. ADULT REACH VS COMPETITION WEEKLY REACH (000) The Bauer Place Portfolio – North West reaches 439,000 more listeners than its nearest competitor Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Sep13 Stations marked with a * does not cover the whole TSA

  6. TOTAL HOURS VS COMPETITION The Bauer Place Portfolio – North West has over 2.4 million more listening hours than its nearest competitor Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Sep13 Stations marked with a * does not cover the whole TSA

  7. MULTI WEEK REACH The Bauer Place Portfolio – North West reaches 2.3 million adult listeners over 13 weeks Source: RAJAR, Each in own TSA, 6 moths PE Sep13 Predicted cumulative audiences

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