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Deconstructing ethnic media: what makes Pacific media ‘Pacific’?. Department of Media and Communication. What makes Pacific media ‘Pacific’?. Content? How they’re delivered? The identity of the people delivering them? The identity of the audience?. Tagata Pasifika.
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Deconstructing ethnic media: what makes Pacific media ‘Pacific’? Department of Media and Communication
What makes Pacific media ‘Pacific’? • Content? • How they’re delivered? • The identity of the people delivering them? • The identity of the audience?
“You’d have to say you’d want Pacific people working on a Pacific programme, number one. So that you can get some tie in. There’s sympathy and some empathy with your target audience and the people that are going to feature in your programme.” Stephen Stehlin Tagata Pasifika executive producer
“The Pacific community thought it was about them, it was for them and it was made by them. And ... they didn’t think it was a TVNZ product. They thought it was their own.” Stephen Stehlin Tagata Pasifika executive producer
“It’s that sense that this is our programme; you’re not going to do anything to it. That’s always been the buzz around Tagata, that people feel that sense of ownership because it reflects who they are.” Sandra Kailahi TVNZ 7 producer, former Tagata Pasifika reporter
“You know who you are and where you’ve come from and I think my strength working in mainstream and as a newsreader is because I am Pacific.... I will join other groups and things but my connection, my number one, is because I am Pacific.” Niva Retimanu Newstalk ZB
“I find that they want news from here. That’s what annoys most people with 531 ... instead of talking about issues that we face here, they’re talking about issues in Tonga.” Wai Tufui Koli Tala’aho producer
“When you turn on Tagata you might get doom and gloom, but with some reasons and how people are dealing with it, and that Pacific perspective. Also ... the success stories, just what makes people do what they do and why they’re doing so well.” Sandra Kailahi TVNZ 7 producer, former Tagata Pasifika reporter
What makes Pacific media ‘Pacific’? • Content? • How they’re delivered? • The identity of the people delivering them? • The identity of the audience?