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Creating Technologies We Really Want. Ian Pearson & the Copenhagen Institute for Futures Studies. Technology - what do we really want?. Technology - does it serve our goals?. Program :. 09.30 - 10.00 Welcome and introduction 10.00 - 11.00 Ethical implications of new technologies
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Creating Technologies We Really Want Ian Pearson & the Copenhagen Institute for Futures Studies
Technology - what do we really want? Technology - does it serve our goals?
Program: 09.30 - 10.00 Welcome and introduction 10.00 - 11.00 Ethical implications of new technologies w./ Ian Pearson, BT 11.00 - 11.15 C O F F E E B R E A K 11.15 - 12.00 Mastering true value creation w./ Anne Skare Nielsen, CIFS 12.00 - 12.45 L U N C H B R E A K 12.45 - 13.15 Discussion with Ian Pearson and Anne S 13.15 - 13.45 Topics of the Future w./ Henrik Kristensen, CIFS 13.45 - 14.00 Wrap-up and goodbye
Technological determinism or social construction
History is littered with obsolete, forgotten and disregarded technologies and products They did not represent true value or something better came on the market ”Better” is a reflection of our values
The 4 steps of value creation Meaning Solution Product Technology
The 4 steps of value creation Meaning Solution Product Technology
The 4 steps of value creation Meaning Solution Product Technology
The 4 steps of value creation Meaning Solution Product Technology
The 4 steps of value creation Meaning Solution Product Technology
It is easy to make new products out of technologies, it is much harder to create sensibel solutions to meaningful problems
”Give a boy a hammer and everything he encounters will need pounding”. Kaplan’s Law of the Instrument
What we thought was important - Easy cleaning What turned out to be important - The exciting story
Many things are possible, only what we are willing to accept becomes reality