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ADVERTISING

ADVERTISING. Is advertising good?. Today, we are going to discuss the positive and negatives of advertising. Then you will decide whether or not advertising is actually any good!!. Advertising is a corrupting and manipulative influence on our lives. Advertising makes us materialistic.

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ADVERTISING

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  1. ADVERTISING Mr Poole Business Studies

  2. Is advertising good? • Today, we are going to discuss the positive and negatives of advertising. • Then you will decide whether or not advertising is actually any good!! Mr Poole Business Studies

  3. Advertising is a corrupting and manipulative influence on our lives. Advertising makes us materialistic. Adverts ‘home in’ on our insecurities. Advertising alcohol and unhealthy food leads to binge drinking and obesity. AGAINST ADVERTISING Mr Poole Business Studies

  4. In favour of Advertising • It is an essential part of the economy – it provides jobs and sells products. • We can always say NO to advertising – we don’t have to buy the product. • Advertisers must stick to strict rules set out by the Standards Authority. • Adverts can be creative, memorable and entertaining. Mr Poole Business Studies

  5. Answer the following questions in your book. • The government has banned most forms of advertising for cigarettes, as they are detrimental to people’s health. Were they right to do this? • Should the government ban fast food advertising? Why? • How successfully could adverts be used to promote ‘good’ things like fresh fruit and vegetables for kids? • Overall, does advertising have a positive or negative effect on our lives? Mr Poole Business Studies

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