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Presentation to Downtown Radio / Cool FM

Presentation to Downtown Radio / Cool FM. Transmission Area Population: 1,441,000 adults. All Radio Provincewide Weekly reach. BBC. Commercial. Source: Rajar 2013 Q1 Downtown Radio TSA.

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Presentation to Downtown Radio / Cool FM

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  1. Presentation to Downtown Radio / Cool FM

  2. Transmission Area Population: 1,441,000 adults

  3. All Radio Provincewide Weekly reach BBC Commercial Source: Rajar2013 Q1 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s

  4. Commercial Radio Provincewide Weekly Reach National Local Source: Rajar 2013 Q1 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s

  5. Commercial Radio Provincewide: Share of Hours 62% Source: Rajar 2013 Q1 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Hours Based on 12 month data on individual TSA’s Total Hours Listened

  6. Downtown Radio 1 and 4 week reach % 36 35 34 35 33 33 32 30 28 21 RAJAR 2013 Q1 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM

  7. Downtown FM • Weekly Reach RAJAR 2013 Q1 Downtown Radio TSA

  8. Transmission Area Population: 986,000 adults – 68% of total area

  9. Local Commercial Radio Cool FM Area Market Share of Hours 61% Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA Total Hours Listened

  10. Cool FM TSA Weekly Reach National Local BBC Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA

  11. Cool FM 1 and 4 week reach % 92 82 73 59 61 62 55 54 56 13 Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA

  12. Cool FM • Weekly Reach Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA

  13. Downtown and Cool FM combined 1 and 4 week reach % 83 70 69 65 64 60 61 59 57 38 RAJAR 2013 Q41Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM

  14. Downtown and Cool FM combined Weekly Reach RAJAR 2013 Q1 Downtown Radio TSA *Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM

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