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Ed Russell, President, NameDrive LLC

European Domain Parking Analysis. Ed Russell, President, NameDrive LLC. Ed Russell, President, NameDrive LLC. NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com.

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Ed Russell, President, NameDrive LLC

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  1. European Domain Parking Analysis Ed Russell, President, NameDrive LLC Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  2. Present and Future of Domain Parking • SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats • Domain Parking • European Domain Market NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  3. Strengths – Domain Parking • Instant Cash • Simple and immensely scalable • Multilingual • Good conversion for advertisers • Proven model over several years “Our clients’ conversion rates with domain ads are double their conversion rates on search. Domain park sites generally convert at a rate of over 5%, while search and content conversion rates are at about half that.” Efficient Frontiers Study, June 07 NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  4. Strengths – Europe • UK online retailing up 35% over 2007 • Online spend in UK £14.7bn in 2007 • Growth almost 10 times overall UK market • Verdict Research 2nd June 2008 • Technologically advanced • High internet penetration • Cash rich with the Euro • Strong growth in many regions – both in domains and traffic • Competitive PPC markets – UK, Norway IAB Europe AdEx 2007/PwC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  5. Weaknesses – Domain Parking • Not Search Engine friendly • No Content • Ubiquitous • Earnings ‘Flatter’ than previously • Google / Yahoo duopoly (Although only 6-10% of domains) NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  6. Weaknesses - Europe • Language / Culture • Customers resistant to change • Lack of infrastructure • Dissipated traffic • Registry idiosyncrasies – Norway / Italy • € vs $ makes it a tough investment • Lack of advertising alternatives • Must be an organization. Maximum 20 domains • Must have local Admin-C • - Must register by fax NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  7. Threats – Domain Parking • Google, Yahoo, MSN, Yahoogle, Microhoo • Restrictive laws – Snowe Bill-like legislation • DNS / Antivirus Blocks • “Unintended type-in” domains blocked • Tasting restrictions NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  8. Threats - Europe • Individual registry legislation • Drop in PPC outside US • Economic downturn similar to that in US • Confusion over proliferation of TLDs • Increase in legal complications – free.fr, bounce.co.uk NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  9. Opportunities Ed, do Germans really type in .de? Large US Portfolio Owner, DRT March 08 NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  10. Opportunities • Large growth potential in domains registered • Large growth potential in traffic numbers • More competition means more choice for domainers • New technologies will filter from the US • 51% of Google revenue from outside the US • Growth potential especially strong in Eastern Europe NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  11. Making the Most of the Opportunities • Partner with a professional in the European space • NameDrive has.. • Been active in the International Market for 3 years • Landing pages in every major world language • Strong advertising coverage for non-US traffic • Full-IDN support • Dedicated support in 17 languages NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  12. Thank you NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

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