Ideas and strategies for online marketing of www.ishwarbhakti.com By- Gajendra Sisodia

1. Ideas and strategies for online marketing of www.ishwarbhakti.com By- Gajendra Sisodia Great Lakes Institute of Management Class of 2013

2. To reach NRIs in effective manner Through Google Adsense, appropriate ads can be placed when ever a user searches for a hospital or life saving pharmacy.

3. Contd… There are NRI Matrimony sites. Tie up can be made with these sites that the person registering with the site will get a certain Pooja package free. The label for IshwarBhakti would be present at their home page in return.

4. Contd… • Advertisements can be put on sites showing panchang and Indian Calendar.

5. Contd… • A helpline number (can be tollfree if constraints allows) or email id can be provided at Panchang sites for any kind of doubt people come across with the muhurat given there.

6. Strategies suggested: 1) Appearance of the site can be improved to a greater extent. In my opinion the look and feel of site is very less appealing to a prospective NRI customer. Colour scheme can be made a lot soothing and pleasant. It should be reassuring and serene which I feel is missing right now.

7. Strategies contd… 2) We are offering video recording of the pooja done. Adding to it through skype it can be telecasted LIVE to the devotees place. This will add a lot of authenticity to the business which we are offering.

8. Strategies contd… 3) In sites like snapdeal and mydala, pooja packages can be offered on attractive rates. Relatives, parents living in India can avail this for their children abroad. A catch should be there that it can only be availed from outside India.

9. Strategies contd… 4) Adding to it, it some definite number of pooja packages can be given complimentary FREE /NOMINAL rate asking the devotee to make a donation of amount of his choice, to any place of his choice and then using that receipt he can avail this offer. Partnership with some NGOs will make the brand get more publicity.

10. Strategies contd… 5) On Facebook page, some brief description about the scientific reasoning behind Hindu rituals. E.g. the shape of Shivalinga is derived from the combination of Linga of male and Yoni of female and hence is sign of creation. Therefore its of supreme position and because of this we offer prayers to this object of devotion. Even the Vedas have got a lot of logic imbibed in them. Such interesting points should be highlighted as much as possible through social networking sites/newsletters.

11. Strategies contd… 6) Pictures are widely shared on Facebook. Those graphically interesting pictures should be clubbed with interesting points mentioned in the earlier slide. Obviously Ishwarbhakti won’t be advertised directly but the name with a tagline would be mentioned in that picture.

12. Strategies contd… 7) Exclusively for NRI status people, on their request, a detailed horoscope analysis can be sent. This will not require much of the resources and can be well managed. In that some keypoints can be mentioned with the events happening in there life and also the pooja which will be beneficial to them.

13. Thank You