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Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites or web pages by increasing their visibility in search engine results pages (SERPs). SEM typically refers to paid advertising efforts on search engines, commonly known as pay-per-click (PPC) advertising. In SEM, advertisers bid on specific keywords relevant to their products or services. When users search for those keywords, the advertisers' ads appear at the top or bottom of the search results.
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SEM | Satyaka Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites or web pages by increasing their visibility in search engine results pages (SERPs). SEM typically refers to paid advertising efforts on search engines, commonly known as pay-per-click (PPC) advertising. In SEM, advertisers bid on specific keywords relevant to their products or services. When users search for those keywords, the advertisers' ads appear at the top or bottom of the search results.
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