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CITRUS – SNAPSHOT OF THE PRESENT AND A LOOK INTO THE FUTURE

CITRUS – SNAPSHOT OF THE PRESENT AND A LOOK INTO THE FUTURE. J B Chadwick CEO Citrus Growers’ Association of Southern Africa. The Citrus Scene. World Citrus Production Average 2006-2010. Total Citrus : 110 m tons. 20 m tons. 4 m tons. 20 m tons. 10 m tons. 7 m tons. 7 m tons.

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CITRUS – SNAPSHOT OF THE PRESENT AND A LOOK INTO THE FUTURE

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  1. CITRUS – SNAPSHOT OF THE PRESENT AND A LOOK INTO THE FUTURE

    J B Chadwick CEO Citrus Growers’ Association of Southern Africa
  2. The Citrus Scene
  3. World Citrus Production Average 2006-2010 Total Citrus : 110 m tons 20 m tons 4 m tons 20 m tons 10 m tons 7 m tons 7 m tons 17 m tons 3 m tons
  4. PROCESSED CITRUS
  5. PROCESSED VOLUMES FUTURE PLAYER: CHINA
  6. World Citrus ExportsAverage 2006 to 2010 CITRUS EXPORTS : 11 m TONS 6 m tons 1 m tons 1 m tons .5 m tons .6 m tons 1.4 m tons
  7. SPANISH DOMINATE SCENEEXPORT VOLUME (TONS)Mediterranean countries
  8. DECREASED EXPORTSIsrael & Italy
  9. M.E.T COUNTRIES Morocco 1400t by 2016 – “Green Revolution”
  10. ON THE RISE
  11. FACTORS INFLUENCING THE NEXT FIVE TO TEN YEARS
  12. RECESSION Made already cheap food; cheaper. Growers “treading water” before the recession now out of business End of the “Hobby” and “Family” farmer Food became affordable to buy, but unaffordable to produce Retailer greed could lead to empty supermarket shelves in the same way that banker greed led to empty pockets Between 2010 and 2011 currencies in South America and South Africa strengthened by 16-17%; Australian $ by 20% 1/5th slashed off the bottom line Push to buy local
  13. TRADE BARRIERS EU and US switching protection from tariff to non tariff barriers WTO and IPPC “toothless” “Disease” is spreading to the East The winner is he who has more scientists and more lawyers
  14. VOLATILE CLIMATE More frequent and more extreme weather events Volatility in supply patterns Volatile prices Impact on quality Difficult long term planning
  15. RETAIL DOMINANCE Is fresh produce a hassle for retailers? More interested in suppliers in terms of people and planet – than suppliers profit (sustainability)
  16. FOOD SECURITY Recovery lead to increased disposable income Food riots and government response
  17. CONCLUSION Only 10% citrus traded globally – cap on price M.E.T countries set to increase production and exports Watch China with regard to juice Double dip recession is happening – putting suppliers out of business Non Tariff Barrier “disease” spreading to the East Climatic events will increase supply volatility Retail greed could impact food security
  18. THANK YOU
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