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Special Feature

Special Feature. An Introduction to the Fundamentals of Graphic Design. Chapter Objectives. Define the term graphic design Identify the graphic designer’s concerns and considerations Understand the planning and development stages of a design idea

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Special Feature

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  1. Special Feature An Introduction to the Fundamentals of Graphic Design

  2. Chapter Objectives • Define the term graphic design • Identify the graphic designer’s concerns and considerations • Understand the planning and development stages of a design idea • Differentiate between representational, symbolic, and abstract images Special Feature: An Introduction to the Fundamentals of Graphic Design

  3. Chapter Objectives • Describe the different visual elements and techniques • Understand the basics of primary, RGB, and CMYK color • Use a grid to create a layout • Explain the terms perspective, layout, and storyboard Special Feature: An Introduction to the Fundamentals of Graphic Design

  4. Defining Graphic Design • The act of arranging words and images to convey a particular, intended message effectively to a specific audience • Used to describe an area of study, which can lead to a seemingly infinite number of related professions including printing, advertising, interactive design, publications, including newspapers, magazines, and books, Web design, computer information technology, marketing collateral, which specifically means printed marketing material including brochures, newsletters, annual reports, etc., illustration, animation, software design, packaging, computer-aided design / computer-aided manufacturing (CAD/CAM), mechanical engineering technology Special Feature: An Introduction to the Fundamentals of Graphic Design

  5. Graphic Designer’s Considerations • Graphic designers deal with the client, the design of an idea, and the process • You are usually creating a product for someone else • The design is defined by its purpose, it must function as intended • What am I trying to do? • What is the problem I am trying to solve? • What is the intended outcome? • Technical and creative methods are combined to achieve results Special Feature: An Introduction to the Fundamentals of Graphic Design

  6. Planning and Developing a Project • Organizing and Documenting Materials • Keep track of computer files, backup disks, and hard copy related to a project • Developing an Idea • Work out some real visual examples • Sketches, roughs, and thumbnails • Dummies and mock-ups • Comps • Storyboards • Prototypes Special Feature: An Introduction to the Fundamentals of Graphic Design

  7. Planning and Developing a Project Special Feature: An Introduction to the Fundamentals of Graphic Design

  8. About Images • A representational image is the real thing Special Feature: An Introduction to the Fundamentals of Graphic Design

  9. About Images • Symbolic images use something graphical to represent a different, nongraphical concept Special Feature: An Introduction to the Fundamentals of Graphic Design

  10. About Images • Abstract images are nonrepresentational Special Feature: An Introduction to the Fundamentals of Graphic Design

  11. Elements Special Feature: An Introduction to the Fundamentals of Graphic Design

  12. Techniques Special Feature: An Introduction to the Fundamentals of Graphic Design

  13. Elements and Techniques Special Feature: An Introduction to the Fundamentals of Graphic Design

  14. Color • Color is the most powerful design element • Catches attention and leaves a lasting impression Special Feature: An Introduction to the Fundamentals of Graphic Design

  15. Layout • Involves applying design principles within a given space, page, or screen for maximum visual impact • Visual and perceptual content • Figure-ground • A dynamic layout is active and promotes audience participation Special Feature: An Introduction to the Fundamentals of Graphic Design

  16. Layout Special Feature: An Introduction to the Fundamentals of Graphic Design

  17. Grids • Visual elements often are organized according to an underlying grid Special Feature: An Introduction to the Fundamentals of Graphic Design

  18. Grids Special Feature: An Introduction to the Fundamentals of Graphic Design

  19. Summary • Define the term graphic design • Identify the graphic designer’s concerns and considerations • Understand the planning and development stages of a design idea • Differentiate between representational, symbolic, and abstract images Special Feature: An Introduction to the Fundamentals of Graphic Design

  20. Summary • Describe the different visual elements and techniques • Understand the basics of primary, RGB, and CMYK color • Use a grid to create a layout • Explain the terms perspective, layout, and storyboard Special Feature: An Introduction to the Fundamentals of Graphic Design

  21. Special Feature Complete An Introduction to the Fundamentals of Graphic Design

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