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Advertising

Advertising. How do firms actually use it to build a brand image. What is it?. Advertising is a paid for, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Source: wikipedia. Brand image & TV advertising.

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Advertising

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  1. Advertising How do firms actually use it to build a brand image. IGCSE Business Studies

  2. What is it? • Advertising is a paid for, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Source: wikipedia IGCSE Business Studies

  3. Brand image & TV advertising • It is often used to help build up a strong brand image. • Think back to the advantages and disadvantages of different media. Why do you think telly is so strong at building a brand image? IGCSE Business Studies

  4. The task • There follows a series of adverts shown on British telly. None of them really show the product being used. Some don’t even show the product! Why not? IGCSE Business Studies

  5. The task • What are they trying to say about the product? • What market segment are they trying to reach? How do you know? • Which ones are most successful? Make notes on each advert as we go through them. IGCSE Business Studies

  6. Adidas IGCSE Business Studies

  7. Nike Nke 1 Nike 2 IGCSE Business Studies

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