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Synchronize your direct mail with a “triggered” multi-channel campaign. Sync My Mail

Synchronize your direct mail with a “triggered” multi-channel campaign. Sync My Mail. Lift your direct mail effectiveness.

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Synchronize your direct mail with a “triggered” multi-channel campaign. Sync My Mail

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  1. Synchronize your direct mail with a “triggered” multi-channel campaign. SyncMyMail Lift your direct mail effectiveness

  2. Introduced in 2006, the Intelligent Mail barcode combines routing information with the option to request additional services like Confirm and identifies the individual recipient via a unique Serial Number. Track mail to the recipient level

  3. How does outbound tracking work? As the USPS processes the mail, they scan the Intelligent Mail barcode which also contains routing information. Outbound triggers mail delivery in progress and in-home Mail is submitted to the USPS with an IMb that includes a Service Type ID (STID) requesting tracking. Scan data is sent to subscribers by the Confirm service.

  4. How does inbound tracking work? As the USPS processes the mail, they scan the Intelligent Mail barcode and send the data to Confirm. The postnet of the recipient has been registered with the Confirm program. Inbound triggers evidence of remittance and response acknowledgements An individual mails a payment or response in an envelope with a pre-printed IMb. The barcode contains a unique serial number that identifies the respondent. Confirm sends the scan data to the subscriber who is focused on seeing initial scans for this mail.

  5. Tracking scans from start to finish A mail piece typically receives multiple scans as it travels through the USPS. The type of scan, or Op Code, indicates where the mail is in the system and when it has received a final scan.

  6. Projecting in-Home delivery Most scans occur at the SCF or Sectional Center Facility. This transactional history shows the times and dates of each scan as this mailpiece made it’s way from Kansas City to Atlanta. Mailers can determine projected in-home dates by considering the time and date of a final scan.

  7. Tracking to the individual recipient The Intelligent Mail barcode data is included with the scan information, and the Serial Number ties the data back to an individual record.

  8. Use segmentation for diverse multi-channel communications Tie the Intelligent Mail barcode to other information in the database such as Store#, Control#, Version, etc. to identify segments. User-Defined data for segmentation Sample shown is trackmymail’s customizable online “View By” report and snapshot of mailing detail data.

  9. Use tracking data to manage multi-channel marketing Coordinate other multi-channel activities such as mobile messaging and emails based upon projected in-home dates or while mail is en-route. Sample shown is trackmymail’s “Mail Piece History” report, exportable or delivered daily via email

  10. Communicate to customers based on mail piece delivery Pre-notify customers about important communications en-route to them Coordinate timed email or mobile messaging to arrive the same day the mail piece was delivered Follow-up mail piece delivery with reinforcing communications Alert customers to changes in sale events, inventories, or special offers

  11. SyncMyMail– Synchronized, Multi-Channel Campaigns Synchronizes delivery of messages to based on mail delivery criteria Lifts direct mail response Reinforces your brand and campaign messaging Delivers mutliple calls-to-action Produces “cumulative awareness” Builds a mobile and email database Post-campaign analysis helps map your future campaigns for efficiency and effectiveness Dashboard views show delivery dates, opt-ins, click-through rates, links accessed, opt-outs and more

  12. Mobile Advantages Mobile handsets are always on Mobile audiences are very responsive Handsets are personal Messages can be highly targeted Mobile channels are not crowded with SPAM Mobile audiences have attractive demographics

  13. Mobile is the New Global Medium Globally, mobile subscribers now exceed 5 billion 98% of the world’s mobile phones are data capable More people now access the web and Internet via a mobile phone than do so via a PC More than seven trillion SMS messages will be sent in 2011 according to ABI Research Mobile subscribers number 650 million in China, 275 million in the United States and nearly 400 million in Latin America Forrester Research estimates U.S mobile advertising spend will exceed $1 billion in 2011

  14. Mobile Messaging – How It Works With Your Direct Mail DM Includes “unique” Intelligent Mail barcode IMb enables tracking to the individual recipient SyncMyMail uses the last barcode scan at the destination SCF and triggers your multi-channel campaign. Includes a Mobile “Call to Action” short code on DM and Email so recipients can opt-in to receive mobile content Generates a permission-based propriety mobile and email database Your Company Intelligent Mail Bar Code Optional Mobile “Call to Action”

  15. Mobile Messaging – How It Works On Your Phone • Text message with a link 2) Hyperlink to your destination 3) Opt-out supplied 4) Receive image custom sized for any phone

  16. Synchronizing Email and Mobile Messaging with Direct Mail Email and mobile messages are triggered by the delivery of direct mail By U.S. law, all recipients must opt-in to receive messages on their mobile handsets. Recipients have the opportunity to “opt-out” upon acknowledgment.

  17. Vacation Resort Developer Case Study A leading resort developer in Cancun sent out 20,000 postcards to its house file list in FL, NY, IL and TX with a to mobile text in call-to-action for a special offer. By using the Intelligent Mail Barcode, an email was timed for delivery the same day the piece was in home. Previous direct mail postcards generated a 1.3% conversion rate. By adding the synchronized email and mobile component the conversion rate jumped to 2.5%. Gross ROI was 234%. Triggered Event

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