Best Digital Marketing Course In Rohtak

1. DIGITAL MARKETING

2. DIGITAL MARKETING • Digital Marketing is promotion of product and sevices using a digital channels to reach customer. It might be SEO, Social Media, E-Mail Mrketing, Setting up a landing page or website, using moblie apps, or creating online ads to reach customer.

3. CAREER IN DIGITAL MARKETING • Marketing Analyst • SEO • Content Marketing • Social Media Manager • Digital Marketer • Graphic Designer • social Media Influencer • Videographer • Web Design • Web Development • Business and Marketing Strategy • Video and Audio Production

4. Digital CHANNEL FACEBOOK Product / Services WEBSITE CUSTOMER MASSAGE GOOGLE YOUTUBE VIDEO INSTAGRAM

5. NEED OF DIGITAL MARKETING • Changing Trend • Relationship B/W Online Marketing and Customers • Provide Direction • Customer Have More Option • Time And Money Are Saved • Sales Increase • Growing Up Our Business

6. BENEFITS OF DIGITAL MARKETING • Better Brand Awareness. • Global Reach • Lower Cost • Wide Customer Reach. • Increased Customer Engagement • Real-Time Customer Feedback • Data-Driven Decisions -Making • Greater Market Share • Cost- Effectiveness • High Return On Investment (ROI) • Competitive Advantage • Boosted Sales

7. DIGITAL MEDIA Digital Media is any form of media that uses electronic devices for distribution. This form of media can be created, viewed, modified, and distributed vis electronic devices. Digital Media is commanly used software, video games, videos, websites,social media, and online advertising. Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost. • Paid Media : Promtional the Channels that marketers pay to use,including traditional media(e.g: Television, radio, print), Online and Digital Media(e.g: paid search ads, social media display ads, mobile ads and e-mail marketing). • Owned Media: Refers to digital assets and channels that a company or individuals controls and manages . This includes websites, social media profiles for e.g., Facebook. • Earned Media: Earned Media denotes public relations media channels like television, newspapers, blogs, orvideo sites that do not require direct payment or control by marketers but are includedbecause viewers, reader, or users are interested in them.

8. SEO ( SEARCH ENGINE OPTIMIZATION) SEO in digital marketing is a strategy that focuses on your website’s presence in the search results. It involves various techniques to help you improve your rankings • ON- PAGE • OFF-PAGE • On-page SEO refers to optimizations that take place directly on your website to improve your SEO. With on-page SEO, you focus on ensuring that your website is easy to use and provides value to users by answering their questions and giving them solutions to their queries. • Off-page SEO refers to optimizations that take place outside of your website. With off-page SEO, you focus on your website’s authority. While your website or domain authority isn’t an official Google ranking factor, it can help boost your rankings by creating a site with valuable content that people and websites link back to.

9. E-MAIL MARKETING E-mail marketing is directly marketing a commerical message to a group of page using e-mail. BENEFITS OF EMAIL MARKETING • E-mail Marketing is Targeted • E-mail Marketing Increases Brand Awareness • E-mail Marketing is Easily Shareable • E-mail Marketing is Measureable • E-mail Marketing is Cost Effective