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Advertising

Advertising. Technical Writing Yasir Jan College of EME. Advertising. Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action.

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Advertising

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  1. Advertising Technical Writing Yasir Jan College of EME

  2. Advertising • Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. • It usually includes the name of a product or service and how that product or service could benefit the consumer, • to persuade potential (possible) customers to purchase or to consume that particular brand.

  3. Branding • Commercial advertisers often seek to generate increased consumption of their products or services through branding, • which involves the repetition of an image or product name in an effort to associate related qualities with thebrand in the minds of consumers

  4. Ad • Cocacola ad from 1980’s

  5. Purpose of Advertising • To make a thing is difficult too but to promote the thing or an idea is itself very difficult and for doing this the people should know the tactics to do that, • advertising is the way through which one can advertise the product or the services in front of the people in the best manner. • The purpose of advertising is to increase the sales of the products because • as we all know that no one used to produce the thing just for the sake of nothing and the fact remains the same that every one produces the goods to earn some money.

  6. Types • Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

  7. Skywriting is the process of using a small aircraft, able to expel special smoke during flight, to fly in certain patterns to create writing readable by someone on the ground. The message can be a frivolous or generally meaningless greeting or phrase, an advertisement aimed at everyone in the vicinity, a general public display of celebration or goodwill, or a personal message such as a marriage proposal or birthday wish

  8. Television • The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowlfootball game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3 million (as of 2009).

  9. Infomercials • Infomercials are long-format television commercials, typically five minutes or longerInfomercials are also known as paid programming (or teleshopping in Europe). • The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.

  10. Radio advertising • Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the obvious limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage

  11. Printed ads • Newspapers • Newsletters • Magazines • Journals

  12. A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers

  13. Billboard and Mobile billboards • Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. • Mobile billboards are truck- or blimp-mounted billboards or digital screens. These can be dedicated vehicles built solely for carrying advertisements along routes preselected by clients, or they can be specially-equipped cargo trucks. Some billboard displays are static, while others change

  14. Online Advertising • Email marketing • Banner ads • Social Networking Ads • Direct Advertising that is based on your network of friends • Direct Advertising placed on your social networking site • Indirect Advertising by creating 'groups' or 'pages'

  15. Viral Marketing • Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

  16. How much are you affected by ADs?

  17. References • Material taken from various websites

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