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Types of Leads

Types of Leads. Summary Lead. Provides a summary of what the article Is about 1-2 concise sentences. Conveys information quickly. Does not go into much detail Answers the 5 W ’ s and How. Summary Example.

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Types of Leads

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  1. Types of Leads

  2. Summary Lead • Provides a summary of what the article • Is about 1-2 concise sentences. • Conveys information quickly. • Does not go into much detail • Answers the 5 W’s and How.

  3. Summary Example • Chicago students will soon be able to study math and physics by playing video games - - that’s the idea behind an online education project coming to classrooms this fall.

  4. Another Example • Goshen High School is undergoing major changes for the 2012-2013 school year due to vast employment changes amongst high ranking administrative officials including the superintendent, principal, and assistant principal. • Can you find a summary lead in your papers?

  5. Anecdotal Lead • A lot like a story • Engages the reader emotionally • Illustrates a story or small portion of the larger article • Impacts the reader • Uses humor or an interesting incident about a person.

  6. Anecdotal Example • 32 year old Math teacher, Ms. Sharpee walked into an empty classroom. It was 9am on Saturday morning and Ms. Sharpee was preparing to meet a select group of math students to compete at a mathlete competition. • Can you find an anecdotal lead in your papers?

  7. Contrast Lead • Typically written in 2 parallel paragraphs • One paragraph states the “before,” and the other the “after.” • Could also contrast size, age, intensity etc…

  8. Contrast Example • Last summer, students aged 7-13 spent an average of seven hours a week playing video games in shopping arcades or on home computers. • But this fall, those same students may spend twice that much time playing video games that teach English and Physics.

  9. Another Example • Yesterday, the trees in Wilderness Park were green and luscious, today they’re black and crispy. • Can you find contrast examples in your papers?

  10. Stacato • A series of rapid words • Create a visual of a scene or incident • The words create a context but do not create the meaning of the article.

  11. Staccato Examples • Hawaiian T-shirts, flip-flops, tank tops, tie? • Square roots. Common denominators. Quotients and remainders. • Yellow tape. Flashing Lights. Concerned Eyes. • Can you find any examples of Staccato in your papers?

  12. Quote Lead • Not from a famous person, but from someone involved with the case or an expert on the topic. • Someone said something AWESOME! • Note – the quote HAS to be GREAT to draw in a reader, a sub par quote will not keep your audience.

  13. Quote Examples • “Dying is beautiful,” Lyn Helton confided to her tape recorder. • “It was the strangest thing I’ve ever seen!” proclaimed Mike Chasley as he watched the lights fade from the sky. • Can you find quote examples in your papers?

  14. Question Lead? • Be careful you don’t sound like an advertisement! • “Have you ever wondered why the last dentist never recommends Trident?” sounds a lot like you are about to write a commercial.

  15. Question Examples • Chew Gum? Dentists are currently in conversation about Trident gum and how it affects your teeth. • Are iPads taking over? A new report indicates iPads are selling faster than computers and at a higher value. • Can you find a question example in your papers?

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