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AMCA OBJECTIVE . HUMANIZE" VECTOR-BORNE DISEASEEducate the public regarding human tollHighlight importance of PPM, prevention, and controlRally survivor organizations with single support message. I AM ONE" TARGET AUDIENCES. ConsumersMediaAMCA MembersSurvivor GroupsPublic Health Off
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1. 1. Most Americans lost fear of mosquitoes
a. Pests, ruining party on veranda
b. But don’t respond to bites with concern for health
1. Most Americans lost fear of mosquitoes
a. Pests, ruining party on veranda
b. But don’t respond to bites with concern for health
2. AMCA OBJECTIVE
3. “I AM ONE” TARGET AUDIENCES
4. “I AM ONE” PROGRAM COMPONENTS
6. BUILD MEDIA INTEREST
8. AMCA MEMBERS
12. INVOLVE SURVIVOR GROUPS
13. Quo Vadis?